Have a business with an office? That’s great! Odds are, you have a lot of things going on. Maybe getting a custom sign ordered is one of them.
When it comes to signs, there is such a thing as “the right sign” for you.
Maybe the sign you’re looking for falls into one of these categories:
- A bold sign that shows your customers where you are
- A “wow factor” piece that adds impact to your lobby or conference room
- Something that makes customers gravitate to you more than the nearby competition
- A sign that not only looks great, but matches your aesthetic
In these cases, opting for a more premium sign might be important to consider. Here are 4 specific ways that a premium sign can add to your bottom line.
1) It provides a lot of opportunity for organic promotion, especially on social media.
A sign that acts as a true centerpiece in your office (or outside) is not only impressive in the eyes of your clients when they’re in your office…
But gives you a chance to promote your business online!
When it comes to social media, eye-catching visuals command the most attention.
A well-designed sign not only turns heads, but gives your clients a reason to share your business with their friends and family online. Again and again.
We all know how powerful that kind of word-of-mouth can be for a business!
2) It supports your bold, memorable brand.
When you think about Apple, part of what made them successful is the attention to their specific aesthetic and quality, supported by the high performance of their products.
Apple is permanently stamped in the global consciousness for this reason…and your company can benefit in the same way.
If you have a bold, memorable brand with a striking aesthetic, using cheaper materials can sometimes take away from the brand image you’re trying to build – and compromise the perceived value that potential clients would have.
A premium sign, made with the right materials, should elevate your brand and show people you mean business.
3) You get remembered.
A standard sign serves an important purpose. It indicates who you are, and in many cases, is required by your building or landlord.
So why get a premium sign when you can get something that “does the job”?
One big reason – competition.
There are lots of businesses out there. Generating interest and building trust can be a long-term process when you’re first starting out. One of the most straightforward and immediate ways that you can get your business to stand out is with an eye-catching sign that looks different from the rest out there.
4) It lasts.
Odds are, you’ve heard the phrase “you get what you pay for”.
A standard sign works for many businesses, and that’s a great thing!
But sometimes, when costs are cut too much, and the right material was not provided based on the business’s needs, specific types of signs can fade or rust more quickly than anticipated.
When it comes to premium signs, “quality” doesn’t just mean it looks great the first week or month. It will continue to look great, year after year, with minimal upkeep!
ShieldCo Art is a custom metal sign fabricator based in Frederick, Maryland, USA. Our colorful metal signs are recognized internationally for their unique layered design. We are proudly American-made and veteran-owned with a dedication to great craftsmanship.