ShieldCo Art

Custom Metal Signs & Business Logos

Privacy Policy

ShieldCo, LLC — Privacy Policy

Effective Date: 01/01/2024 • Last Updated: 10/01/2025

DEFINITIONS

“Policy”: This Privacy Policy.
“ShieldCo,” “we,” “us,” “our”: ShieldCo, LLC and affiliates.
“Services”: Our websites (including shieldcoart.com), social media pages, marketing and promotional materials, ecommerce/quote flows, and business relationships.
“First-Party”: ShieldCo and its affiliates.
“Third-Party”: Vendors, service providers, processors, contractors, or agents performing services for us or on our behalf.
“Process / Processing”: Accessing, collecting, storing, using, disclosing, or sharing information.

Notice at Collection (California/CPRA). We collect identifiers (e.g., name, email, phone, IP), commercial information (quotes/orders), internet activity (pages viewed, device/browser), and inferences for the purposes described in Section 2 (including service delivery, analytics, and advertising). We do not collect sensitive personal information for marketing.

1. WHAT INFORMATION WE PROCESS

1.1 Personal Information You Provide

Name, email, phone, mailing/billing address, company/role, project details, contact preferences, and payment-related information needed to complete a transaction or request a quote.

1.2 Sensitive Information

We do not seek sensitive information. If circumstances require (e.g., fraud prevention) and permitted by law, we would only process it with explicit consent or where legally required.

1.3 Information We Automatically Process

When you interact with the Services, we automatically collect technical data such as date/time of visit, pages viewed, time on page, referring/exit pages, approximate geolocation, device and browser characteristics, and IP address for security and performance.

1.4 Information From Other Sources

We may supplement records with information from public databases, business partners, ad/lead platforms, and social networks (e.g., name, email, phone, company, role) to improve accuracy, outreach, and service.

2. WHY WE PROCESS YOUR INFORMATION

We process information to:

  • Operate, secure, and maintain the Services;
  • Respond to inquiries, provide quotes, fulfill orders, and deliver products;
  • Communicate via email, phone, and text/SMS/MMS (if opted in);
  • Perform analytics, measure campaign effectiveness, and improve user experience;
  • Provide personalized/targeted advertising and remarketing;
  • Manage business relationships and records;
  • Comply with law and enforce terms;
  • Any additional purpose disclosed at or before collection.

3. TECHNOLOGIES WE USE

3.1 First-Party Technologies (Cookies, Local Storage)

Used for core functionality (e.g., session management, preferences, security) and site performance.

3.2 Third-Party Technologies (Analytics & Ads)

We use Google Analytics 4 (GA4), Google Ads, Microsoft Advertising (Bing Ads), and Meta pixels to understand usage and deliver/measure advertising. These may set cookies or similar identifiers for analytics, conversion tracking, frequency capping, and remarketing.

Opt-out controls

Some state laws may classify certain advertising uses as a “sale” or “sharing” of personal information. See Section 7 for opt-out rights.

If we display a cookie banner, you can adjust preferences via Cookie Settings [link in footer].

4. TEXT MESSAGING (SMS/MMS)

If you opt in to receive text messages from ShieldCo:

  • Consent & Purpose. By providing your mobile number and opting in (e.g., checking a box on a form, submitting a form that discloses texting, or texting a keyword), you consent to recurring SMS/MMS related to quotes, orders, appointments, support, and promotions.
  • Frequency. Varies by interaction.
  • Opt-Out. Reply STOP to any message to opt out. We may send a one-time confirmation of your request. Reply HELP for assistance or contact luke@shieldcoart.com.
  • Carrier Charges. Message/data rates may apply.
  • Service Providers. We use trusted providers (e.g., Sakari) integrated with our CRM (HubSpot) to send/receive/manage messages on our behalf and in accordance with carrier 10DLC rules.
  • Data We Log. Your phone number, message content, timestamps, delivery status, and conversation history may be stored in your ShieldCo contact record for service, quality, and compliance.
  • No Third-Party Sale. Mobile information will not be shared with third parties/affiliates for marketing/promotional purposes. Any other mentions in this policy exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties. If you wish to be removed from receiving future communications, you can opt out by texting STOP.

5. SHARING YOUR INFORMATION

We may share information with:

  • Service providers/processors (hosting, security, CRM, email/SMS delivery, payment, logistics/fulfillment, analytics, advertising);
  • Business transferees (in connection with mergers, acquisitions, or asset sales);
  • Legal authorities (to comply with law, enforce terms, protect rights/safety);
  • With consent (for a specific disclosed purpose).

We do not sell personal information for money. Certain advertising uses may constitute “sale” or “sharing” under state law; see Section 7.

6. DATA SECURITY & RETENTION

We employ reasonable administrative, technical, and physical safeguards. No method is 100% secure.
Retention. We keep personal information only as long as needed for the purposes in this Policy or as required by law; for example, typical marketing records up to 24 months from last meaningful interaction, transactions per legal/accounting requirements, and SMS logs consistent with carrier/legal retention. When no longer needed, we delete or de-identify it; if immediate deletion isn’t feasible, we securely store and isolate it until deletion is possible.

7. YOUR PRIVACY CHOICES & RIGHTS (U.S.)

Your rights may include access, correction, deletion, and opt-out of certain processing (including sale/sharing and targeted advertising). You have the right not to be discriminated against for exercising your rights.

  • Opt-out of sale/sharing & targeted ads. Use our footer link “Do Not Sell or Share My Personal Information” (or email us). You can also use the ad-platform links in Section 3.
  • Global Privacy Control (GPC). Where legally required, we treat a valid GPC signal as an opt-out of sale/sharing for that browser.
  • Submit a request (DSAR). Email luke@shieldcoart.com (or use our request form, if provided). We may need reasonable information to verify your identity and, if applicable, your agent’s authorization.

Response Time. We aim to respond within 45 days; if we need more time, we will notify you and may extend once as permitted by law.

State-specific disclosures (e.g., California (CCPA/CPRA), Virginia, Colorado, Connecticut, Utah, Texas) are available upon request and will be honored where applicable.

8. CHILDREN’S PRIVACY

Our Services are not directed to children under 13, and we do not knowingly collect their personal information. If we learn that we have, we will delete it.

9. INTERNATIONAL USERS

We are U.S.-based and process information in the United States. If you access the Services from outside the U.S., your information may be transferred to and processed in the U.S. or other regions.

10. LINKS TO OTHER SITES

We are not responsible for the privacy practices of third-party websites or services linked from our Site.

11. CHANGES TO THIS POLICY

We may update this Policy periodically. The “Effective Date” reflects the latest revision. Material changes may be highlighted on the Site.

12. CONTACT US

Email: luke@shieldcoart.com
Mail: ShieldCo, LLC — Attn: Privacy
1209 N East St, Suite D, Frederick, MD 21701
Phone (optional): 301-514-4368