Business signs serve an essential role in any company’s aesthetic. However, beyond the visual appeal, carefully crafted signage has the ability to make a positive first impression on visitors and serve to inform them about the company’s values and attitudes. For instance, powder coated custom metal signs for businesses can help a business convey a sense of refinement and quality while simultaneously providing benefits such as low maintenance and durability.
If your business is in the market for a custom sign, you probably have plenty of options to choose from, and no clear picture of which one will serve you best. Here is what you need to know about powder coated business signs, their advantages, and the many ways they can be customized.
What Is Powder Coating?
Powder coating is a process that refines a metal sign to become a piece of art that is more durable, visually appealing, and long-lasting using powdered paint. Untreated metal signs may rust or lose their luster over time, but powder coated signage maintains its appeal and functionality for the long haul.
There are three basic stages of powder coating:
- Sandblasting, in which the metal is exposed to intense force from granules that shear away impurities including old paint and dirt. This process leaves a slightly textured surface that allows paint and other amendments to adhere better.
Or, if you pour powder coating on clean aluminum, you can wipe the aluminum down with denatured alcohol. - Priming involves applying primer that infiltrates the sandblasted texture to form a protective layer against scratches and rust and enables the powder coating to better adhere. This is baked deep into the textured surface for full coverage.
- Coating, which bonds the metal to the powder paint using a chemical reaction and heat. This strong, resilient finish is both beautiful and durable in all types of weather.
Benefits Of Powder Coated Signs
Any business considering signage should know that powder coated signs offer benefits that other types might not. These advantages include:
Superior Durability
While normal metal can rust, oxidize, or degrade over time due to scratches and corrosion, powder coated signs stand up to these issues. A business with a fading or damaged sign may be sending the wrong message about themselves or their brand. Powder coating is a simple way to boost this first impression.
Enhanced Aesthetic Appeal
Powder coating creates a visually striking design. Standard metal signs boast vibrant colors on their own, and powder coating further enhances this appeal because the paint is baked directly into the metal using a molecular bond. This type of signage remains as visually striking as the day it was made.
Low Maintenance
Between the longevity of the colors and the long-lasting resistance to scratches and other deterioration, powder coated signs make maintenance easy. No repainting or repairs; just a quick dusting every now and then as needed.
Cost-Efficiency Over Time
Custom metal powder coated signs are a great investment for any business. Because they last so long and don’t require repainting or other in-depth maintenance, their long-term cost is low.
Some Custom Business Signs Powder Coating Is Ideal For
While almost any type of signage can be crafted using powder coating, some specific niches are notably improved using this method. A few examples include:
- 3D Signs – A three-dimensional sign sticks out from the wall in order to create the 3D image. Powder coating is ideal for this type of sign because it offers protection to the entire installation, both back and front.
- Logo Signs – Logos are just as unique as the business that makes them, and that can pose a problem when maintaining a sign. Powder coating keeps a logo sign consistent in quality for the best first impression, including its curves, corners, and other brand-specific features of the logo.
- Outdoor or Blade Signs – Blade signs, which sit perpendicular to a wall on the outside of a business like a banner or flag. These are great candidates for powder coating as their positioning exposes them to the elements on both sides. Powder coating keeps them beautiful and able to withstand their consistent exposure to the weather and bright sunlight.
Get A Free Custom Business Sign Quote From ShieldCo Today
Business signs have the ability to elevate your company’s presence and create a more favorable impression that turns prospects into customers. Has your sign become faded, broken, outdated, or hard to read? If so, it could be sending the wrong message about your business.
The talented team of artists at ShieldCo Art helps businesses create stunning, artistic signs that stand the test of time and make a favorable first impression. Contact ShieldCo to get started!