One of the first rules of business is getting people to recognize you. Recognizable signs, color palettes, and even shapes are all elements that create a strong brand identity. Think of the yellow and red “M,” a green and white mermaid, or a swoosh checkmark. Chances are that reading these descriptions instantly created the associated brand image in your head; that’s the power of a robust brand identity design.
As a business owner, keeping your business fresh and interesting is a great way to get people to recognize it. Appealing to a target audience with a new custom metal sign can effectively utilize brand management skills your competitors haven’t even thought of.
Upgrading your brand identity can be a great way to attract new potential customers, and ShieldCo can help you out every step of the way. Regardless of whether you’re looking for something trendy or traditional, we’ll work with your brand style guide and colors to create something you’ll love. But first, let’s explore the benefits of a brand image revamp process and what that means for developing something great.
Understanding Brand Identity Design
Building a strong brand identity requires elements that people will associate with your business. Distinct symbols, colors, and other visual aspects will create a strong and cohesive brand personality.
ShieldCo can help create a logo and design for your custom metal sign, but most people who come to us already have a logo or branding style in mind.
Some Things to Consider
Identify Company Goals
Is your business a dentist’s office? Luxury watch seller? A bar? What we craft together will depend on what you’re marketing or selling. More casual elements, like LED lights, make more sense for a burger restaurant, while bold lettering and spotlights create a style for a mature audience frequenting a luxury car dealership or professional office.
Identify Customers
Who are you trying to sell to? What does that demographic like? The aesthetics of selling designer handbags differs from that of work wear. Brands that sell luxury handbags will reflect a base of customers who want a clean, simple look, while brands that sell clothes to construction workers will want something more rugged.
Determine the Brand Voice You’re Trying to Communicate
How people perceive your company needs to remain consistent. Consumers can determine the perceived value of things before they even buy your product. For example, purchasing a $500-dollar watch from a jewelry store has a higher perceived value than a $20 watch purchased from a street vendor.
Why is this important? Your brand identity can’t be everything, so focusing on specific design elements creates cohesiveness.
Brand Image Through Custom Metal Signage
The benefit of a custom metal sign is that there are few constraints when creating one that reflects your brand. ShieldCo offers several ways to reflect your brand identity and make a bold statement to your future customers or clients.
- Logo and Company Design: After making a final decision on your logo and new design, we’ll ensure everything is good to go before we start. Customers will always get the last say before we start working on your sign so that the branding reflects exactly what you want.
- Metals: We have different metals like steel and aluminum at our disposal, so the choice is up to you. Where your sign will go may affect which metal is optimal.
- Colors: ShieldCo creates its vibrant and long-lasting colors using our special powder coating technology. Rather than using paint, powder coating lasts longer and won’t rust or chip.
- Layers: ShieldCo offers a layering service for your designs. Single-layer, single-layer with paneling, and our signature multi-layer format allow for dimension and depth as well as light placements.
- Lights: ShieldCo can install LED lights for your sign to make it pop. For branding, external spotlights are an option typically used for more professional settings, while backlights can be used for more casual businesses and offices.
Choosing the Ideal Signage Type
Selecting the appropriate signage is crucial for crafting a compelling visual presence for your market. If you run a small business, getting attention via unique branding is helpful to get attention, but if you operate a business with multiple locations, consistency across your brand reinforces brand identity.
Your choice of signage hinges on factors such as your geographical position, how much you’re willing to spend, and what you want to include, like different colors or lights. For instance, monument signs or channel letters might be ideal if you aim for a sophisticated and refined appearance.
It’s All a Part of Brand Management
A great way to revitalize your business is through rebranding. Giving your company a facelift can help with brand identity and recognition, which are all factors that can lead to more sales and an increase in business. Getting things done the right way can increase your brand’s visual presence, and in the world of marketing, having a visual presence that people associate with you adds personality and appeal and communicates quality.
Make your next project finding your new brand identity through custom metal signage with ShieldCo. Stand out amongst your competitors and lead your industry through gorgeous metal signs that communicate your unique brand.