Every office needs to balance functionality with aesthetics. If the space is too utilitarian, clients may be unwilling to use it, or they might form a negative impression of the business as stingy and bland. Conversely, if an office is overly decorated, visitors may find it fatiguing or overcompensating. There’s a delicate balance to be struck here; understated but professional décor, such as custom office signage, can perfectly bridge the gap between utility and design.
This choice shouldn’t be made lightly because a properly decorated space is the first thing your clients will learn about your business and, by extension, you. Here are some of the most essential office design features to impress clients and how to implement them without going overboard.
Essential Office Design Features To Consider
Every office design and layout is different, so any strategy for impressing clients should be customized to that space. However, in general, a few areas stand out that apply to most businesses looking to make an upgrade:
Welcoming Reception Area
The reception area is the first space where visitors and clients will spend their time. If they’re forced to sit in an uncomfortable lobby that’s cramped, cold, or bland, they might get the impression that the business doesn’t care about its patrons.
A reception area should be carefully curated to make visiting as easy (and aesthetically pleasing) as possible. Consider impressing clients with wall décor that showcases the company’s previous accomplishments, cases displaying accolades, or even just comfortable seating and clean floors.
Before you meet face to face, let your clients know you care about them and their experience. Consider using a prominent business sign to let clients know they’re in the right place and where to go so their experience is as seamless as possible.
Custom Business Logo Signage Which Reflects Your Brand
The business signage you choose does more than alert a visitor to the location of your company’s reception area. It can also make an impactful statement about your brand.
Custom logo signage made of high-quality metal indicates that you are willing to invest in your business and its presentation, an indicator that you will prioritize other areas of quality as well, such as in your products or services.
Similarly, the visuals of the sign itself can subconsciously influence perception. A smooth, elegantly cursive sign may convey feelings of relaxation, comfort, and creativity. At the same time, a sleek, modern font or just a logo might indicate your business’ skill, quality, and dedication to remaining on the cutting edge of your industry.
Functional & Aesthetic Conference Rooms
The conference room is the hub for supporting essential relationships between your business and its clients. Making this space as comfortable and useful as possible says a lot about your company. Consider:
- Is there plenty of space?
- Are the seats comfortable?
- Are the wifi and lighting reliable?
- Does the decoration distract from any visual presentations, displays, or conversations?
Extra attention to the conference rooms can make or break a client relationship.
Incorporating Natural Elements Throughout The Office Space
Studies repeatedly show that exposure to nature, especially the colors green and brown, which invoke grass, trees, and the earth, can impact people’s moods. This knowledge can seamlessly integrate with an office environment to impress clients using subconscious psychology.
For instance, consider using custom business signage backlit with vibrant green lights or displaying beautiful natural artwork such as ferns cut from sleek, powder-coated metal.
These small changes can make clients feel more comfortable and reduce their heart rate, making them feel at home in your space and more trusting of your business. Pair these with real plants to brighten the room.
Personalized Décor & Art
While many aesthetic elements serve secondary functional purposes, art is also incredibly valuable. Consider installing personalized décor and artwork that reflects what your brand values.
Whether that is the refined culture of classic artwork or the contemplative nature of something more modern, let your personality shine through to impress clients with confidence in your business’ identity.
Design Your Custom Office Sign With ShieldCo
There are many options for designing an office to impress the people who visit, make a positive impression, and even shape client behavior. Décor plays a significant role in converting potential customers, and among the potential aesthetic choices, custom signage stands out as a particularly effective option.
ShieldCo Art can fabricate a high-quality metal creation that reflects your company’s exclusive perspective and values. Contact ShieldCo today for an office sign quote customized to your business needs!