What's the first thing a customer sees when they approach a business?
Your sign!
Signs are an essential component of a business's marketing strategy. Commercial outdoor sign lighting draws attention to your place of business and shows what you do and who you are.
One way to stand out further is by using illuminated signage. Day or night, inside or outside, illuminated signs can be easily read up close or from afar. They act as a 24/7 advertisement for your business.
It sounds too good to be true, but we can assure you it's not. Join the many businesses to convert to illuminated signs and reap the benefits.
Check out these signage lighting options to help your business stand out.
Backlit Displays
Backlit displays are popular for businesses looking for a more contemporary look. Each letter is lit, making your sign readable from a distance.
There are many more color options to choose from than an essential lightbox sign. Better yet, backlit displays are visible day and night.
Frontlit Signs
Frontlit signs are another popular choice. They have a bold effect with all letters illuminated at the front. This ensures the colors pop and have endless design options.
They can be used for exterior and interior use.
Neon Signs
Neon signs are reminiscent of those retro motel signs on the side of the highway. The excellent news is neon is still prevalent, although that may change. They can be used inside and outside and provide a bright, warm glow that feels very nostalgic.
Led Sign Lighting
There are many advantages to using LED lighting for signs. LED lighting has a long lifespan, provides energy efficiency, and can operate in cold conditions. It is the preferred option for outdoor signs and is beginning to replace the traditional neon.
Lightbox Signs
Lightbox signs are an effective and popular way to advertise your business. They stand out, grab attention and draw customers in.
They can display any message you want, in full color and vivid detail. These signs are easy to read and work 24/7.
Externally Lit Signs
Externally lit signs have light cast directly onto their surface from an external source. These are usually bulbs mounted on the base or lighting fixtures mounted above the sign.
Low Voltage Sign Lighting
Low voltage lighting is the safest option to use for outdoor signs. The lower voltage reduces the risk of electric shock, and it won't pose a risk when exposed to rain. It also requires less energy, is longer-lasting, and is more cost-effective than ever.
Billboard Sign Lighting
Whether it's on the side of the highway or in front of a shopping center, billboard sign lighting is an effective way to reach consumer attention, especially at night.
Because the brightness for billboard lighting is high, an external light source is required. However, some technology makes billboards illuminate by themselves.
Benefits of Commercial Sign Lighting
We've touched on some of the benefits of commercial sign lighting, but there is much more to know. Here are four ways that illuminated signage can benefit your business:
1. Stand Out
With more and more competition, it is getting hard to cut through the noise and stand out. Businesses are competing for attention, and it's up to you to try and be unique.
An illuminated sign can make your shop pop and give you an edge over your competitors.
2. Visible 24/7
Illuminated signs are visible 24/7, unlike traditional signage, which disappears at night. If your business opens later, an illuminated sign is ideal. Better yet, you can still see lighted signs if it's raining, foggy, or snowing.
This is particularly useful for businesses on the side of major highways, including hotels and motels. It not only makes you appear open, but people are more likely to stop because of it.
A glowing sign in the dark can act as a beacon in the night to let customers know you exist.
3. Clearer Communication
Signage is a powerful tool to remind customers of your presence. Colors, images, and lights tend to stick in people's minds longer than words alone. Some of the best businesses are remembered dearly by their signage (think Coca-Cola).
Illuminated signs create a significant statement both indoors and outdoors. They are far easier to notice than non-illuminated ones: more impact, more reward.
4. Improve Your Credibility
Without trust, you might struggle to attract and retain your customers. For a business to succeed, customers need to know that you're making every effort to entice them.
An illuminated sign shows potential customers that you take your marketing seriously. This can help improve your credibility.
Commercial Sign Lighting Tips
Signage lights have been around for some time, but it doesn't mean they're always effective. If you want to get the most out of your sign, here are some great tips:
Light according to location
Select the right lighting
Create atmosphere with interior lighting fixtures
Don't skimp on materials
Opt for a safe system
When illuminating your signage, you need to ensure it is secure and is compliant with safety regulations. Choosing a reputable signage company that provides instructions and includes the necessary hardware for the installation is vital.
Signage Lighting Options to Help You Stand Out
There are endless signage lighting options to consider to help your business stand out. What you choose should reflect your taste and needs.
Once in place, your interior or exterior signage lighting will help attract customers, raise brand awareness, and better advertise your location.
Whether you're after a neon sign, a lightbox sign, or a billboard sign, ShieldCo can help.
At ShieldCo, we can have your sign fitted with LED light strips to transform your space. The best part is our illuminated signs don't require any tricky installation. Plug your sign into an outlet, and you're set to go!
We also custom design and create signs for any business, with or without lighting.
Ready for a free quote? Contact us today. Let's help light up your business!
