Have you realized that your storefront is a bit lacking when it comes to attracting customers?
Maybe it's the color of the building, maybe you're hidden behind a few things, or maybe you just don't have a sign so no one knows you're even there!
If that's the case, we have some great storefront sign ideas for you to make your business stand out to attract more customers!
Keep reading for eight great business sign ideas!
1. Use A-Frame Signs for Less Permanent Signage
One great idea for attracting more customers is using an A-frame sign that shows off sales you are having or has a funny quote on it.
Maybe you just got a new product in and you want to let everyone who is walking by know about it. Put it on the A-frame sign!
Then, when you get another new product or have a different promotion, you can just swap it out easily.
2. Show Off Affordable Prices
If you are a company that values your affordable prices, you want to make a sign visible to show that your services are affordable and they should choose you over your competitor.
For instance, if you are a car washing company and have some of the cheapest prices around, slap the price onto the front of the sign that you put near the road! Or if you are a fast-food chain, you can do the same with promotions for bundling different food options.
People love affordable and cheap prices, so the more you show them you relate, the more they will be attracted to your business.
3. Advertise Your Business Hours
Have you ever shown up to your favorite restaurant just to realize that it was closed? You were probably really bummed out. And odds are, you had a bad taste in your mouth about your favorite restaurant for a few weeks.
To prevent this, you should advertise your business hours on your signage. This is especially important if you are open early or late.
Let's say you are a coffee company. Since some people commute around 5 or 6 am, there aren't many shops open other than Starbucks. If you want to stand out and have these commuters come into your shop, make sure the time you open is front and center on your signs so they can see it!
You'll be sure to attract more customers and business this way.
4. Choose the Right Colors for Your Signage
With so much psychological research done about colors, using different colors for your outdoor business signs can do wonders for your business.
Using the color black can be empowering and bold. Many businesses decide to bold the most important word of their business tagline to make it stand out.
Using the color green oftentimes makes people think about nature and the outdoors. If you are an outdoor company or business, using green can have great psychological effects on your customers.
Of course, there are many other colors that have differing effects on customers, so be sure to do your research before choosing one!
5. Use a Fun Logo
Making business building signs with just words can be a bit boring. Instead, try putting your business logo on the sign as well.
This will catch people's attention and will help potential customers remember you better than just seeing a few words about your business on a sign they pass by.
6. Use Sign Illumination
Imagine driving around at night and not being able to see any store names because they were too dark to see. That's where sign illumination for your outdoor business signs is crucial.
If you are open after dark, you want to make sure that you have illumination behind your business name or logo. This will help people see your building!
The best part? You can illuminate your sign in multiple colors or just in regular lights. This is a creative element you get to choose when it comes to your business sign!
7. Create a Monument Sign
If your business is tucked back behind other buildings, it could be crucial to have a monument sign out front. This will attract customers that would not otherwise drive behind the other buildings to see what is back there.
Even if you are not a hidden business, a monument sign adds more value to your property and creates a better first impression on customers.
Make sure that you customize your monument sign to reflect your business' values, products, and services.
8. Make Use of All Space
Why have only one business sign if you have space for two signs on your building? This is especially important if you are in a corner space! You want people coming from all angles to be able to see what business is inside.
This will help drive more traffic into your store since more people are aware of who you are based on the signage you put on the outside of your building.
Use These Storefront Sign Ideas to Increase Business
Now that you know the ins and outs of storefront sign ideas to increase your business and the number of customers you see on a daily basis, get started!
We offer so many options, all you have to do is call to get started with the process! You can choose from regular business signage, metal signs, or something we haven't even imagined yet! We'll do the cutting, creation, and installation all for you!
