Office design is more than an aesthetic decision. It shapes the experience that employees, clients, and visitors will have with the brand. How the space is perceived directly impacts the perception of the business’s values and identity. Through tangible design choices, a modern office can reinforce an ideal customer perception. Custom office signs, creative color schemes, and carefully selected decor can tell a brand’s story in physical details that visitors can observe, experience, and remember.
When designing or renovating an office space, these benefits of branded office design impact its positive reception, from its first impressions to its long-term relationships.
First Impressions Matter
First impressions set the tone for visitors and employees and largely determine their opinions of the business. A permanent first impression can be formed in as little as a tenth of a second. For visitors, clear branded elements can immediately communicate a strong visual identity and reinforce values such as professionalism and credibility. For employees, these elements can define their devotion to their workplace by clarifying its mission.
Custom office signs, particularly when crafted from personalized designs and high-quality materials, convey an attention to detail that cannot be achieved with generic decor. Multi-dimensional decor such as metal signs and logos in a reception area or lobby provides a strong introduction, setting the tone that visitors will experience with the company.
Reinforces Company Culture
Design elements like branded office signs reflect the brand’s values and mission statement. For example, a business that prides itself on reflecting values of sustainability can opt for minimalistic, premium decor made from sustainable materials. Meanwhile, a business focused on cutting-edge services may lean toward modern, premium designs.
These elements are not just for show. They reinforce company culture by inspiring employees to feel a sense of belonging in their company and spread that feeling to new co-workers. When team members enter an environment that visually reinforces the business’s identity, they feel connected to that identity and motivated to contribute to it.
Enhances Client & Employee Experience
Cohesive designs build trust by creating an immersive experience for both employees and clients. When multiple visual elements, such as the architecture, furniture, and decor, contribute to a coherent company message, visitors are more likely to trust the business’s ability to pay attention to details. They begin to expect a more consistent experience from their services.
Consistent branding creates memorable experiences that foster a deeper connection to the brand’s identity. For clients, this results in a sense of trust and confidence. For employees, this can result in a sense of pride in their work, from which they build deeper connections and spread the company’s values in their interactions with clients and other employees.
Increases Employee Productivity & Engagement
Thoughtfully designed and clearly branded workspaces increase employee productivity. According to Corporate Wellness Magazine, “A well-designed workspace is now widely recognized as a driving force behind increased employee engagement, leading to improved business outcomes.”
Enjoyable workspaces boost motivation and pride while aligning team members with the company’s goals and vision. Custom signage, motivational quotes, and other strategically placed branded elements serve as daily reminders to employees of the company’s values. By aligning daily experiences with the brand’s mission, employees are more likely to take ownership of their work, collaborate effectively with their co-workers, and maintain high productivity.
Key Branding Elements in Office Design
Many businesses understand the value of custom decor in engaging their employees and making a good first impression with their visitors. However, many wonder how to apply the principles of branded design elements to their office’s specific designs. Here are some essential elements of branded office design to consider:
Custom Metal Signage:
High-quality custom metal signs create a standout mission statement in reception areas, lobbies, meeting spaces, and more. They can showcase the brand’s values with a professional, artistic touch. Multi-layered, three-dimensional metal signs can bring logos, quotes, and architectural designs to life, creating a strong first impression and a lasting impact.
Color & Material Choices:
Color psychology can determine the impact of a first impression and the effectiveness of a branded element. Bold colors can convey a sense of exuberance and energy, while neutral or muted colors can communicate class and professionalism. Material choices can also communicate an intended style or message. Sleek metal materials, for example, can convey a sense of modern innovation and strength.
Branded Décor & Artwork:
Combining material, color, and design choices into branded artwork, signage, and décor helps businesses align their aesthetic with their message. Bespoke metal artwork can elevate an office space using its own values and designs, reinforcing the branded image in an organic, intentional, and impressive way.
Contact ShieldCo to Elevate Office Designs with Custom Branding
An office that goes beyond a workplace can represent a brand’s message, style, and values in its core design. Each aesthetic choice, from the colors to the wall décor, can reinforce an identity that defines the experiences of both visitors and employees. By investing in branded office fixtures such as high-quality custom metal office signs, businesses can create professional, cohesive, and inspiring environments that reinforce their identity in a modern way.
At ShieldCo Art, we collaborate closely with our clients to provide custom office signs that create an outstanding first impression within the office. Contact our experienced artists to bring your office vision to life with creative, collaborative, and high-quality craftsmanship.