Your office lobby serves as the first point of contact, shaping how clients, guests, and employees perceive your brand. Designing a space that reflects your brand identity ensures a strong and lasting first impression. Incorporating custom office signs is a great way to ensure your lobby embodies your company’s values and aesthetics uniquely, professionally, and invitingly. To help you get started, we’ve compiled some insider recommendations for curating the perfect office lobby sign to leave a lasting impression.
The Lobby Reflects Your Brand Identity
When visiting your business, the lobby is the first place your customers visit. Guests rely on a well-designed lobby to let them know they have arrived in the right location and clarify where to go next or what to do. To make the most of this space, your lobby should function as a reflection of your company’s personality and values.
Incorporate Custom Office Signs for a Lasting Impression
Using custom office signs for thoughtful branding helps present a polished and cohesive image in your lobby. With just a few simple aesthetic choices, a business can carefully curate its impression, from sleek and modern to rustic and homey.
Any business can purchase a sign that says “OPEN” or “Welcome,” but having a branded reception area makes a more impactful and lasting impression. It shows that your business has invested in quality rather than sticking to the basics, which helps visitors feel confident that they, too, will receive personalized attention. Custom signs represent attention to detail and professionalism.
For businesses with a very specific aesthetic, office lobby signage is highly versatile. Multi-dimensional metal signage, logo-centric signs, and illuminated lettering are just a few options. Consider how the color, shape, material, placement, and content of a sign will speak for your company.
Choose Colors, Fonts, and Materials to Match Your Brand
Signage and décor elements should complement the attributes of the business’ logo; choose the color scheme, font, and general shape carefully. A brand’s logo is the primary associating factor between your business and the consumer. Some companies choose angular, abstract logos for a sharp, modern feel, while others use bright colors or even real shapes (think of the pet company Petco’s logo made up of a dog and cat).
Additionally, materials such as various types of metal, wood, and glass can bring durability and sophistication to a sign’s design. A customer who sees a high-quality metal sign in good condition is more likely to be convinced that the brand is willing to invest high-quality service in them, too.
Consider Layout and Functionality When Adding Signage
Location, location, location. Where you put a sign in your business matters just as much as what it looks like. Integrating signage seamlessly into the lobby’s layout can enhance traffic flow and usability. Ideally, it should be placed where that is easy to see but blends with the existing architecture. Alternatively, make a statement by using a multi-layered or three-dimensional sign to give customers a lasting impression
Many businesses choose to put signage above their check-in desk so customers know where to go right away. Placing signage with wayfinding, accessibility, or key brand messaging in mind enhances both practicality and aesthetics.
Use Storytelling to Build an Emotional Connection
Signs can be more than a single word or image. Consider adding branding elements that tell the company’s story, such as a timeline graphic or mission statement signage. Custom office signs with these elements can showcase core values or slogans in a unique and creative way. The benefits of this strategy are twofold: the lobby aesthetic improves, and customers are informed of the business’ identity in a subtle rather than an overbearing way.
Lighting and Custom Signs: How to Set the Mood
Signs don’t have to be hung and done. Consider upgrading the area with lighting, which can elevate the visibility and impact of custom office signs. Backlighting, spotlighting, or ambient lighting can help set the tone for a welcoming space; just remember to consider not only the shadows being cast but also customer comfort (e.g., are back lights shining into customers’ eyes?) and tone (warm orange lights can promote comfort, while crisp white lights can boost alertness). Your business could even use colored lights to play thematically into the company’s identity and personality!
Collaborate with Experts to Bring Your Vision to Life
Office signage can be one of the most impactful installations you can make for both aesthetic and branding reasons. Because creating a memorable sign takes time and consideration, it is wise to work with signage and design professionals to create custom displays tailored to your vision. Collaboration with the best signage companies will facilitate high-quality, branding-forward results.
Embrace Artistic Elegance and Functional Design
Your office lobby is an opportunity to showcase your company’s identity and leave an impression that lasts. By incorporating custom office signs and design elements that align with your brand, you can create a space that is both professional and unforgettable. Interested in elevating your lobby with standout, artistic signage? Contact ShieldCo Art today to start designing a custom office sign that reflects your company’s true personality.