Custom Signs

Can you believe it only takes 10 seconds for someone to form an opinion about your business’s logo?

This makes having a memorable sign a must for any business, large or small. And no material is better suited for making high-quality business and personal signs than metal.

Keep reading for all the reasons why custom metal signs are ideal for your next custom sign project.

Durable

Few materials are more suitable for continual outdoor use than metal. Plastic will often fade in the sun, break, and crumble within a few years. On the other hand, metal often lasts for decades, especially if it is powder-coated. 

Outdoor metal signs excel in durability and are able to withstand all types of weathering. This includes temperature extremes of both hot and cold. Because ShieldCo’s aluminum signs are powder-coated, they can even withstand the effects of water and snow.

Our powder coating process provides a seal thicker and stronger than paint. This makes our ShieldCo metal signs resistant to chipping, cracking, and fading.

When you choose custom metal signs for your business, you are assured of a quality article that is both sturdy and low maintenance. At most, you may choose to wipe off accumulated residue now and then, and you’re good to go.

If you’re in the market for custom metal business signs, ShieldCo’s high-quality craftsmanship will ensure that you get a sturdy, durable piece of art able to withstand the test of time.

Flexible

Metal business signs are not only ideal for outdoor use. They are also fantastic for indoor display. From dental lobbies to law offices, from vet clinics to churches, displaying your name and symbol on a metal sign provides an artistic and unique touch.

When displayed at close range it is important to have a visually interesting design. ShieldCo’s unique 3D crafting process can add layers of depth to your sign. We can create designs that feature over 20 layers!

Additionally, we offer the option of adding vibrant, multicolored LED lights to your metal sign. This provides an eye-catching glow of color and clarity. It also makes them valuable marketing tools, even at night!

Metal signs are also flexible in that they are perfect for everything from international companies down to small businesses and even yard signs. They’re perfect for your dream “Man Cave” renovation, or to decorate a truck.

We are extremely flexible in every step of the design process. Send us your rough sketches and general dimensions, and we can work together from there. 

We offer a range of metals from stainless steel to brass, copper, corten, or aluminum. These options offer flexibility on weight and price. Our goal is to make sure you receive custom metal business signs that fill you with joy.

In addition, if you send us a photo of the spot where your sign will go, we can help you with sizing decisions. We can even offer professional ideas on adapting the design to be most effective in the given space.

Customizable

Your logo is one of the most important elements of your business’s branding and marketing. A good logo should be instantly eye-catching and stick with people long after they’ve seen it.

A business logo metal sign never fails to create a memorable first impression. Metal can convey any theme from sleek to rustic, futuristic to elegant. Your brand’s tone can easily be conveyed through a thoughtful composition of metals and colors.

We offer powder coating for the most high-quality and beautiful finish to your aluminum sign. Powder-coated colors are vibrant and attention-grabbing. When you choose a powder-coated finish, you will also ensure that the colors won’t fade or become dulled by weathering and time.

ShieldCo’s precision laser cutting will be able to replicate your logo design in stunning detail. Our lasers cut with a width of .001 inches for maximum accuracy. No design is too simple or too complex for us to tackle.

You will be involved in every step of the design process, from first sketches to 3D mockups to the final product. Check out our gallery for inspiration to kick-start your project.

Cost-Effective

Don’t be fooled by cheaper alternatives, like wood or plastic. Although they may claim to cost less, they wear out faster than metal business signs. They also require more expensive maintenance.

This can include paying a service to clean and repair your cheaper sign. You will also need to replace a cheap sign sooner than a metal one. All of these hidden costs add up over the lifespan of the sign.

Custom metal business signs are an investment that pays off for decades to come. They require much less maintenance and repairs, and they don’t need to be replaced as often. This makes them the more cost-effective option. 

We would love to work with you to find a solution that’s within your budget. Check out our design page for more info on how to get started.

Design Custom Metal Signs Today

Metal signs are ideal for creating eye-catching, memorable signage. They are durable in both indoor and outdoor settings. Metal signs are also flexible in terms of design, weight, and price.

In addition, laser-cut metal signs offer precision and detail. Metal signs are easy to maintain, and pay off for years to come.

ShieldCo can work with you to create any custom metal sign you can imagine. From military signs to medical office signs to fine art, we are delighted to help.  

Contact ShieldCo today to discuss designing your custom metal sign and to get a free quote!

What’s the first thing a customer sees when they approach a business? 

Your sign! 

Signs are an essential component of a business’s marketing strategy. Commercial outdoor sign lighting draws attention to your place of business and shows what you do and who you are. 

One way to stand out further is by using illuminated signage. Day or night, inside or outside, illuminated signs can be easily read up close or from afar. They act as a 24/7 advertisement for your business. 

It sounds too good to be true, but we can assure you it’s not. Join the many businesses to convert to illuminated signs and reap the benefits. 

Check out these signage lighting options to help your business stand out. 

Backlit Displays

Backlit displays are popular for businesses looking for a more contemporary look. Each letter is lit, making your sign readable from a distance.

There are many more color options to choose from than an essential lightbox sign. Better yet, backlit displays are visible day and night. 

Frontlit Signs

Frontlit signs are another popular choice. They have a bold effect with all letters illuminated at the front. This ensures the colors pop and have endless design options.

They can be used for exterior and interior use. 

Neon Signs

Neon signs are reminiscent of those retro motel signs on the side of the highway. The excellent news is neon is still prevalent, although that may change. They can be used inside and outside and provide a bright, warm glow that feels very nostalgic. 

Led Sign Lighting 

There are many advantages to using LED lighting for signs. LED lighting has a long lifespan, provides energy efficiency, and can operate in cold conditions. It is the preferred option for outdoor signs and is beginning to replace the traditional neon. 

Lightbox Signs

Lightbox signs are an effective and popular way to advertise your business. They stand out, grab attention and draw customers in.

They can display any message you want, in full color and vivid detail. These signs are easy to read and work 24/7. 

Externally Lit Signs

Externally lit signs have light cast directly onto their surface from an external source. These are usually bulbs mounted on the base or lighting fixtures mounted above the sign.  

Low Voltage Sign Lighting

Low voltage lighting is the safest option to use for outdoor signs. The lower voltage reduces the risk of electric shock, and it won’t pose a risk when exposed to rain. It also requires less energy, is longer-lasting, and is more cost-effective than ever. 

Billboard Sign Lighting

Whether it’s on the side of the highway or in front of a shopping center, billboard sign lighting is an effective way to reach consumer attention, especially at night.

Because the brightness for billboard lighting is high, an external light source is required. However, some technology makes billboards illuminate by themselves. 

Benefits of Commercial Sign Lighting

We’ve touched on some of the benefits of commercial sign lighting, but there is much more to know. Here are four ways that illuminated signage can benefit your business: 

1. Stand Out

With more and more competition, it is getting hard to cut through the noise and stand out. Businesses are competing for attention, and it’s up to you to try and be unique.

An illuminated sign can make your shop pop and give you an edge over your competitors. 

2. Visible 24/7

Illuminated signs are visible 24/7, unlike traditional signage, which disappears at night. If your business opens later, an illuminated sign is ideal. Better yet, you can still see lighted signs if it’s raining, foggy, or snowing. 

This is particularly useful for businesses on the side of major highways, including hotels and motels. It not only makes you appear open, but people are more likely to stop because of it. 

A glowing sign in the dark can act as a beacon in the night to let customers know you exist. 

3. Clearer Communication

Signage is a powerful tool to remind customers of your presence. Colors, images, and lights tend to stick in people’s minds longer than words alone. Some of the best businesses are remembered dearly by their signage (think Coca-Cola).

Illuminated signs create a significant statement both indoors and outdoors. They are far easier to notice than non-illuminated ones: more impact, more reward.

4. Improve Your Credibility

Without trust, you might struggle to attract and retain your customers. For a business to succeed, customers need to know that you’re making every effort to entice them.

An illuminated sign shows potential customers that you take your marketing seriously. This can help improve your credibility. 

Commercial Sign Lighting Tips

Signage lights have been around for some time, but it doesn’t mean they’re always effective. If you want to get the most out of your sign, here are some great tips: 

• Light according to location
• Select the right lighting
• Create atmosphere with interior lighting fixtures
• Don’t skimp on materials
• Opt for a safe system

When illuminating your signage, you need to ensure it is secure and is compliant with safety regulations. Choosing a reputable signage company that provides instructions and includes the necessary hardware for the installation is vital. 

Signage Lighting Options to Help You Stand Out

There are endless signage lighting options to consider to help your business stand out. What you choose should reflect your taste and needs. 

Once in place, your interior or exterior signage lighting will help attract customers, raise brand awareness, and better advertise your location. 

Whether you’re after a neon sign, a lightbox sign, or a billboard sign, ShieldCo can help. 

At ShieldCo, we can have your sign fitted with LED light strips to transform your space. The best part is our illuminated signs don’t require any tricky installation. Plug your sign into an outlet, and you’re set to go! 

We also custom design and create signs for any business, with or without lighting. 

Ready for a free quote? Contact us today. Let’s help light up your business! 

Advertising is one of a business’s biggest investments. It may not be the most expensive item in your budget, but a FedEx survey found that 68% of consumers purchased a product or service based on a sign alone. To draw in consumers, businesses around the country invest in custom metal signs.

While signs come in a variety of materials and styles, custom metal signs have unique traits that make them the best bang for your advertising buck. Here are nine reasons custom metal signs should be a part of your business’s marketing plan.

1. Metal Signs Can Be Moved Without Damage

For retailers, seasonal promotions are lucrative events. A store may put up signs advertising the sale for a few weeks or even a few months. In the process of putting them up or taking them down, vinyl and plastic signs may be torn by strings, ropes, adhesives and accidents.

Before the next sale, a store would need to invest in replacement signs or use the damaged ones. In consumers’ eyes, that’s not a good look. Because they’re made of more durable materials, custom metal signs are less likely to sustain damage when being moved and stored. 

2. They Can Be Double-sided

When businesses have signs in storefront windows, the back is often blank. The same can be said for in-store signage. Blank signs aren’t only eyesores — they’re wastes of valuable advertising space.

Many types of signs can of course be double-sided, but ink and paint often bleed through and make messages difficult to read. However, metal signs aren’t opaque at all. Both sides can be used for messages and directions that point customers to the right areas. When consumers know where to find what they’re looking for, they’re more likely to make a purchase.

3. They Can Be Lit

Any kind of sign can be lit with a spotlight, but that’s not very exciting, is it? Metal signs can be lit in a number of creative, eye-catching ways. A light in front might project an interesting silhouette on a wall. Back-lit customs signs present logos in dazzling colors that draw attention and interest customers.

Because LEDs can be affixed directly to, behind or in front of metal signs, you won’t have to rely on expensive and overheating spotlights. According to the Department of Consumer and Regulatory Affairs, 40% of commercial energy consumption is sucked up by lighting. By combining metal signs with LEDs, you could shave precious dollars from your monthly expenses.

4. They’re Easy To Clean

When storefronts are in high-traffic areas, everything gets a little dirty. Windows need to be scrubbed, floors swept and counter-tops shined. Over time, signage gets a bit dingy, as well. If it’s made out of cardboard or canvas, washing can be damaging.

With custom metal signs, employees can simply take them down and spray them off. For more stubborn stains, they can be easily scrubbed without damage. When they’re put back up, they look good as new.

5. Custom Metal Signs Can Be Cut Into Any Shape

Rectangular canvas signs convey messages, but they’re a little plain. For new businesses, standing out to potential new customers is vital to making it past a tumultuous first year.

Custom metal signs, whether they’re inside or out, make a distinct first impression. A tax office with clean, metal letters on the outside looks professional yet striking. For bars, boutiques and restaurants, a backlit custom sign cut into the shape of a logo lets customers know they’re in for a unique experience.

6. They Can Be Extremely Detailed

Imagine you’ve come up with the perfect logo. It’s intricate but not too jumbled. On your computer, it looks great. You send it off to get it printed on a vinyl sign. When you see your sign for the first time, you’re disappointed that it looks a little fuzzy and pixelated.

By using state-of-the-art laser-cutting tools and printing techniques, a custom metal sign always looks sharp. Every line is distinct. Your sign, like the vision you have for your business, deserves to come to life in stunning detail.

7. They Add Texture and Layers

Speaking of logos, sometimes they look better with a little texture. For instance, let’s say your logo is a complex geometric design. It weaves in and out of itself in a knot-like twist. Does a two-dimensional picture on a flat white sign really do it justice?

Custom metal signs are rigid yet durable. That means sign designers can actually bend the material to make patterns pop. When new customers see your intricate metal sign adorning your storefront, they see the pride you take in your business before they even come in.

8. Custom Metal Signs Fit Any Motif

Metal is always in style. It fits into minimalist architecture just as well as it fits into rustic atmospheres. Canvas, vinyl and cardboard, however, do not. Leave those materials in the storeroom.

Metal signs can be made of steel, copper, aluminum and many other durable materials. They can be left smooth or distressed. Using paint and finishes, metal signs can be just about any color you want. From down-home diners to bustling boardrooms, metal goes with any motif.

9. They’re Reflections of Your Business

According to the same FedEx survey referenced earlier, 68% of consumers see signs as reflections of businesses themselves. A boring sign means an adequate yet probably cookie-cutter business. If you want customers to be as excited about your business as you are, you need to entice them with a unique custom sign.

Besides, who would trust a store or restaurant that can’t even maintain their own signs?

Set Your Business Apart With ShieldCo of Frederick, Maryland

Since 2013, ShieldCo has helped businesses big and small stand out with custom metal signs. From the materials we use to the cutting-edge techniques and artisans we employ, we take as much pride in serving your business as we take in our own. For a free quote, contact us today.

Did you know being environmentally friendly is crucial for a successful business? For this reason, more businesses are starting to use sustainable signs to advertise their brand. But, what exactly is a sustainable sign, and why are they important?

Having a stylish logo and signage is one of the first things that your potential customers see. By presenting your brand with sustainable materials, you show your company off as both stylish and environmentally friendly! Green signs are long-lasting as well.

Read on to learn more about why sustainable signs matter for environmentally friendly businesses!

What Is a Sustainable Sign?

A sustainable sign gets created out of sustainable materials. These materials are produced without using up non-renewable resources and without a harmful environmental impact. Sustainable materials are reusable and don’t require mining or harvesting more resources to reuse.

Sustainable signs get made from various materials of this sort. The most common environmentally friendly signs get created from wood, recycled plastic, glass, and metal. While all of these materials have their own benefits, metal is the most durable and versatile.

Why Environmentally Friendly Signs Matter

Being socially and environmentally friendly is important for consumers. Your customers and clients want to feel good about doing business with a company that is looking out for our world. Eco-friendly signage is the first signal that your company cares.

By using sustainable materials, your signs show your brand is both high-quality and thinking of the long term. Post-consumer paper is best for smaller signage for promotions, sales, or info boards. But, permanent sign fixtures need the durability and wow factor that custom metal signs provide.

Benefits of Sustainable Signs for Your Brand

Choosing a sustainable sign show off your brand’s commitment to environmentally friendly business practices. It also benefits your business with green certifications and tax benefits. Creating and ordering a custom sustainable sign may help qualify your business for becoming LEED-certified.

This certification provides tax breaks, so there is an incentive to make your business and its building as green as possible!

Purchasing signage is an investment, but it’s important to choose quality over cheap, non-sustainable options. LED lighting and metal signs might have a higher initial cost, but the long-term savings are tenfold.

Best Materials for Sustainable Signs

A sign deemed sustainable comes from materials that don’t require further mineral extraction. This means they were recycled or recyclable. While glass and wood signs offer a stylish look, they both have their downsides.

Glass requires frequent cleaning, especially if it gets exposed to varied weather. Glass also is prone to scratches. Glass is easily recyclable though and this makes it a good choice for sustainable signs.

Wood signs offer a warm and classic look. But, they also require frequent maintenance to stay looking fresh. Power washing and repainting or staining is part of taking care of an exterior wood sign.

While recycled plastic materials are a choice for creating sustainable signage, they aren’t as eco-friendly as these other options. For a truly sustainable sign, glass, wood, or metal are the three best choices.

Metal Options for a Custom Sustainable Sign

At Shield Co., we create custom-designed metal sustainable signs. Each piece is a work of art and something your business will feel proud of for years to come. We work with various metals, each with its own feel and visual impact.

Using a 3D process, our design team crafts environmentally friendly signs out of aluminum, brass, and copper. Other options include steel, stainless steel, and weathering steel.

Although all metals are recyclable, reusable, and renewable, aluminum is the most eco-friendly choice. It is durable, lightweight, and affordable for all budgets. Many eye-catching and luxurious signs are made from aluminum!

Why Aluminum Is the Best Choice for a Sustainable Sign

Aluminum is an element that is plentiful on our planet. And, it’s the most abundant metal, with 8% of the Earth’s crust made from it. Creating products out of such an available resource helps protect more precious materials from overproduction.

By creating your business signage out of this highly recyclable metal, you can guarantee your sign is eco-friendly. It is estimated that 75% of all aluminum produced is fully recycled. This means your new aluminum sign will come from a sustainable materials chain.

And, when it’s time for a branding re-fresh, you can recycle your old sign as well!

Aluminum requires little-to-no maintenance which also makes it the most eco-friendly choice. Your sign won’t require regular mending because it is durable, flexible, and resistant to corrosion. Aluminum also holds up to all-weather conditions, requiring little cleaning with harsh chemicals.

LED Lighting in a Sustainable Sign

Most remarkable signs include some type of lighting to showcase their art. When choosing a sustainable sign, it is important to consider what kind of lighting you’ll use. LED options are the most environmentally friendly option for a green sign.

LED lighting makes sure no potential customer will walk by your sign without noticing!

These lighting systems are energy-efficient and long-lasting. For outdoor displays, you can expect at least 10,000 hours before replacing any bulbs. This equals about 10 years of lighting but can run for much longer depending on the colors used and the daily running hours.

Choosing LED lighting for your sustainable signs will also help towards achieving your green building goals. Every step you take for sustainability is something your customer notices. Along with the government and their tax benefits!

Order Your Sustainable Metal Sign Today

Get started on your custom metal sign today with Shield Co. We specialize in a 3D design process that makes your brand’s logo pop! Our vast selection of metals, colors, lighting, and finishes have the sustainable materials you need for your next gorgeous sign.

From doctor’s clinics to churches, law offices to clothing shops, our signs get your business noticed. And, with a turnaround time of as fast as 10 business days, you’ll be hanging your new sustainable sign in no time!

Contact Shield Co. today to get started with your free, no-obligation quote.

Laser cutting and engraving is an excellent way to boost your company’s marketing strategy and create a positive first impression with customers. On top of that, laser engraving gifts is a great way to promote your business as well as keep your company at the forefront of customers’ minds long after they’ve received their gift.

Ideas for Laser Engraving

Here are some ideas:

Idea #1:  Promotional gifts

Businesses can offer promotional laser engraved items to their customers as a way of saying thank you for their business and loyalty. An engraved pen, ruler or bracelet is a great way to build rapport with your customer base and make them feel like they truly matter.

Idea #2:  Brand building

Customers will think about companies that provide high-quality gifts long after they leave the store or website. Offering branded products such as coffee mugs, pens, keychains and bracelets can be turned into an effective advertising tool by laser engraving your company name and contact information on the product so that customers remember where it came from every time they use it.

Idea #3:  Personalized gifts

Customers love to receive personalized gifts because it makes them feel like they’re valued. Creating laser engraved plaques, nameplates and badges for your top clients is an excellent way to show appreciation for their business and help you build rapport.

One of the most popular applications is logo engraving on metal, wood or acrylic materials. Engraved logos are often used in advertising campaigns, trade shows and networking events so customers can remember where they’ve seen the brand before. Laser cutting also enables companies to create unique shapes that would otherwise be impossible with traditional manufacturing techniques.

Idea #4:  Unique products

Companies that only offer conventional products may quickly lose customers to competitors who offer personalized and unique experiences. Laser engraving enables companies to produce products that were never before possible, such as:

Laser-engraved wooden flooring –  This is a great way for woodworkers to put their logo on display while making their business more memorable than ever. People who see your company name and logo every day will think of it often.

Stainless steel kitchen counters – Offering laser engraved cooking surfaces could be an excellent way for restaurants and catering companies to generate buzz about their business, as well as boost sales by offering customers a one-of-a-kind experience that they’ll rave about. At ShieldCo, we offer a wide range of laser cutting and engraving services for all types of businesses.

Idea #5:  Enhancing your brand visibility

Companies looking for creative ways to market themselves should consider custom laser-engraved bandanas and aprons. Promoting yourself through the clothes you wear is a cost-effective way of getting more exposure without breaking the bank. People who see your apparel will instantly recognize your company logo or message and recognize the brand.

Idea #6:  Business cards

Having laser-cutting business cards shows people that you’re dedicated to excellence. You’ll never run out of personalized cards because you can engrave as many as desired at any time, which makes them great for conventions where you don’t know how many clients or connections you’ll make

Ideal #7:  Gifts for men

Most gift shops offer personalized gifts that are too girly or whimsical to appeal to most men. Laser engraving a flask, knife, watch or lighter with your logo is a great gift for any man in your life because it shows you’ve put thought into it and truly care about them.

Idea #8:  Wedding gifts

Engraved wine decanters make excellent wedding gifts because they’re useful and classy. Unlike typical registry items such as towels and bedding, laser engraved decanters can be used for years after the big day. They also make a classy gift box when sold along with an engraved bottle stopper.

Idea #9:  Event giveaways

Custom event giveaways are an easy way to get your brand in front of large groups of people who may become your future customers. Laser engraving your company name on promotional items such as bags, sunglasses or bottles is an inexpensive way to make lasting impressions on attendees at major events like concerts, festivals or conventions.

At ShieldCo, we specialize in creating customized laser engravings that give companies the competitive edge they need to succeed.

Idea #10:  Engraved pens and pencils

Laser engraved pens and pencils are a great giveaway for the classroom and the office because they’re useful and fun. Instead of having generic giveaways that you hand out at events or conventions, why not raise brand awareness with laser engravings that feature your company logo?

Idea #11:  Unique gifts for book authors

Authors, speakers and other well-known figures often engage in book tours where they sign copies of their bestsellers. Laser engraving your next book signing could be a fantastic way to generate buzz about your latest release, as well as keep the conversation going even after you’ve moved on to another part of the country or world.

Idea #12: Gifts for kids

Trying to figure out what to buy your children’s friends for birthday presents can be an expensive headache for parents. With laser engravings that feature popular TV characters along with your company logo, you’ll never have to wonder if they’ll like it because children are naturally attracted to this type of thoughtful present.

Idea #13:  Bathroom accessories

People spend several hours in their restrooms every week, which is why decorating them with bathroom accessories makes them feel more like an escape. Engraved toilet paper holders are one way to make people smile when they use the facilities while also promoting your brand at the same time.

Idea #14:  Quotes and messages

People can enjoy looking at quotes and messages that uplift or inspire them on a daily basis. Laser engravings that feature motivational sayings, Bible verses and positive affirmations help people start their day off in the right frame of mind while raising brand awareness for your company at the same time.

Idea #15:  Lighting

Laser engraved string lights can be used to decorate patios during parties or by the poolside when you want to get cozy with someone special. While they’re fun to use, laser engraved lighting is also a great way to get your logo out into broad daylight where everyone can see it.

For the laser engraving services you need, turn to ShieldCo. We offer a wide range of custom laser cutting and engraving services for businesses around the world, so give us a call today to learn more about how we can boost your business’ sales with our state-of-the-art equipment. Call us at (240) 394-9893 now!

Have you realized that your storefront is a bit lacking when it comes to attracting customers?

Maybe it’s the color of the building, maybe you’re hidden behind a few things, or maybe you just don’t have a sign so no one knows you’re even there!

If that’s the case, we have some great storefront sign ideas for you to make your business stand out to attract more customers!

Keep reading for eight great business sign ideas!

1. Use A-Frame Signs for Less Permanent Signage

One great idea for attracting more customers is using an A-frame sign that shows off sales you are having or has a funny quote on it.

Maybe you just got a new product in and you want to let everyone who is walking by know about it. Put it on the A-frame sign!

Then, when you get another new product or have a different promotion, you can just swap it out easily.

2. Show Off Affordable Prices

If you are a company that values your affordable prices, you want to make a sign visible to show that your services are affordable and they should choose you over your competitor. 

For instance, if you are a car washing company and have some of the cheapest prices around, slap the price onto the front of the sign that you put near the road! Or if you are a fast-food chain, you can do the same with promotions for bundling different food options.

People love affordable and cheap prices, so the more you show them you relate, the more they will be attracted to your business.

3. Advertise Your Business Hours

Have you ever shown up to your favorite restaurant just to realize that it was closed? You were probably really bummed out. And odds are, you had a bad taste in your mouth about your favorite restaurant for a few weeks.

To prevent this, you should advertise your business hours on your signage. This is especially important if you are open early or late.

Let’s say you are a coffee company. Since some people commute around 5 or 6 am, there aren’t many shops open other than Starbucks. If you want to stand out and have these commuters come into your shop, make sure the time you open is front and center on your signs so they can see it!

You’ll be sure to attract more customers and business this way.

4. Choose the Right Colors for Your Signage 

With so much psychological research done about colors, using different colors for your outdoor business signs can do wonders for your business.

Using the color black can be empowering and bold. Many businesses decide to bold the most important word of their business tagline to make it stand out.

Using the color green oftentimes makes people think about nature and the outdoors. If you are an outdoor company or business, using green can have great psychological effects on your customers.

Of course, there are many other colors that have differing effects on customers, so be sure to do your research before choosing one!

5. Use a Fun Logo

Making business building signs with just words can be a bit boring. Instead, try putting your business logo on the sign as well.

This will catch people’s attention and will help potential customers remember you better than just seeing a few words about your business on a sign they pass by.

6. Use Sign Illumination 

Imagine driving around at night and not being able to see any store names because they were too dark to see. That’s where sign illumination for your outdoor business signs is crucial.

If you are open after dark, you want to make sure that you have illumination behind your business name or logo. This will help people see your building!

The best part? You can illuminate your sign in multiple colors or just in regular lights. This is a creative element you get to choose when it comes to your business sign!

7. Create a Monument Sign

If your business is tucked back behind other buildings, it could be crucial to have a monument sign out front. This will attract customers that would not otherwise drive behind the other buildings to see what is back there.

Even if you are not a hidden business, a monument sign adds more value to your property and creates a better first impression on customers.

Make sure that you customize your monument sign to reflect your business’ values, products, and services.

8. Make Use of All Space

Why have only one business sign if you have space for two signs on your building? This is especially important if you are in a corner space! You want people coming from all angles to be able to see what business is inside.

This will help drive more traffic into your store since more people are aware of who you are based on the signage you put on the outside of your building.

Use These Storefront Sign Ideas to Increase Business

Now that you know the ins and outs of storefront sign ideas to increase your business and the number of customers you see on a daily basis, get started!

We offer so many options, all you have to do is call to get started with the process! You can choose from regular business signage, metal signs, or something we haven’t even imagined yet! We’ll do the cutting, creation, and installation all for you!