ShieldCo Art

Custom Metal Signs & Business Logos

Custom Signs

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Increasing the visibility and conveying the message in order to attract clients is the motive of all businesses. In the past, flyers, posters, and newspaper ads used to be the common ways to convey the business message. But with changing times, advertising methods also changed significantly, and the most popular trends that followed included the use of outdoor signage.

Walking down the street you will see a majority of the shops with different signage like 3D lettering, LED lighting, and illumination. Among all, 3D signage has significantly grown popular due to a number of reasons.

If you too want to change the traditional signage of your business, you must opt for 3D display sign. Here are the reasons that elucidate its benefits –

Visible Round-the-Clock

Unlike traditional signage that starts to fade in the dark, the 3D display signs are completely the opposite of it. These signs are visible round-the-clock, thus allowing businesses to attract the visitors’ attention even at night. Thus the use of this signage is beneficial for all businesses and especially for the ones who open late or want to advertise their brand when the city nightlife starts.

Better Way of Conveying Business Message

Conveying business message among the targeted audience and attracting them towards the business is not a child’s play. But 3D signage helps make this possible. It not only serves the purpose of advertisement, but also allows businesses to convey their message to the targeted audience in an attractive way. These signs can be used for both indoors and outdoors thus creating a good impact of business on the customers.

Visible in any Weather Condition

Come hail come sunshine, 3D signage is visible in all weather conditions. This helps reduce the cost of maintenance which is likely the problem with other signage as they can’t bear the harsh weather conditions.  

Help Improve Credibility

Yes, credibility! With the use of 3D signs, businesses can show how serious they are about their marketing. Consequently, it leaves a good impact on the customers and improves business credibility.

Help Gain an Edge over the Competitors

Numerous businesses try to attract the customers’ attention with the best possible methods like an appealing arena, beautiful interiors, and eye-catching exteriors. Not to forget the custom business signage that adds a feather to the cap. The 3D display signs allow businesses to reach their targeted customers in a unique way. At large, it helps them gain an edge over the competitors.

So, whatever you are looking for from the signage, it’s worth considering the 3D display signs. While these are usually considered for exterior signage but you can also use it for your interiors to create a good impact on your customers.

Though there are different types of signage that can be used in different situations, yet going with 3D display signs will help your business stand out among the crowd.

Interested in custom business signs and want to read more? You can read some other posts about metal business signage.

Interested in custom business signs and want to read more? Here are some other posts about metal business signage:

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Well, custom signs is one sure thing that we are bound to see as soon as we step out of our houses. And, we cannot deny the fact that we do see it everywhere, whether it is billboards or office signs, or even the street signs. However, we may not think much about it till we become the first hand consumers of signage. So, when that juncture comes, along come some doubts and questions, one of which is whether you should go for signage that’s made with plasma cutting or laser cutting. Yes, different companies follow different processes.  

For ShieldCo, we always use lasers for the highest end final products of our custom metal signage.

The fact is that none but the experts can guide you on this. But, what is still necessary is a basic understanding of the difference between the two, and the pros and cons thereof. So, here it is, some basic information about both the methods.

Laser Cutting

When it comes to variety in material, laser cutting has a broad range to cover – glass, metal, non-metal, and even ceramics. As the namesuggests, it is done with the help of laser (carbon dioxide in either in gaseous or solid state.) And that is because of its high level of brightness and strength while cutting. The result – high precision, high speed and no subsequent reprocessing, more often than not.

When we talk of sheet cutting, especially for outdoor signage for billboards or ads, this method proves to be advantageous in more ways than one.

  • The cutting surface, because of the small laser cutting slot, can be used for welding directly, without polishing.
  • The speed is incredible, and way faster than plasma machine.
  • If the machine is high-end, the deformation will be very little, and it produces almost negligible surface roughness. This is why it’s a good choice for custom business signage.
  • The precision level is very high.
  • Apart from metal, it also shows good results on plastic, wood, rubber, organic glass, leather, PVC, ceramic, textile, and much more.
  • The only thing that one may be worried about is the high cost. But given the precision, it is a price you will be willing to pay for your business.

Plasma Cutting

This method uses a pressurized stream of gas which is blown at a high speed. It is a lot cheaper than laser and is very much preferred for thick sheet cutting as it has the ability to attain very high speeds of cutting thick plates.

But here is why not many may prefer it, especially for metal signage.

  • The surface that has been cut with a plasma machine is due to exhibit a striated structure.
  • Partial burring can occur, but that happens in the case of laser cutting as well.
  • There is a considerable amount of gas emission.
  • You can expect some tempering, deformation as well and changes in the structure of the material.
  • Also, the gas pressure can be problematic with thin sheets because of the inability to maintain a distance. So, one may not get as good results in aluminum signage or other thin materials as one may have expected.

 So, at large, the choice depends on what type of material you are willing to use for your kind of signage. So, if you have been wondering what kind of process works better for you, you can take a cue here. 

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Wet paint is the most traditional treatment method that is used to coat the surface of automotive exteriors, outdoor signage, and large or heavy items. But, did you know there is a much better alternative than wet paint?

If no, you are mistaken! Powder coating treatment is far more efficient than other paints. Enlisted below are the benefits that will elucidate how powder coated metal is better than other painted metals –

Durable and Resistant

Durability and resistance are the features of powder coating. Unlike wet paint, powder coats are resistant to chipping, scratching and wear down because a thermal bonding process is done during the coating of metals.

High Quality Finish

In comparison to other paints, it provides a more uniform coating, which gives a neat and good finish to the product. This is why most of the companies opt for it to give a high quality finish to custom business signage and automobiles.

Cost-Effective Operational Costs

Price is the major concern for businesses when they have to hire metal painting experts. Luckily, powder coatings are more cost effective than other paints, thus helping businesses save their money. Moreover, a larger painting area is covered with it that consequently results in lower material costs. Additionally, it also helps reduce costs of operational labor because this job can be done by an operator training and supervision person.

However, it is not the end! There are additional features that make it stand apart from other metal paints. Less waste production, lower energy costs, reduced disposal costs and less rework, to name a few, are its massive advantages.

High-End Safety

When it comes to safety, we cannot trust wet paints for interior as well as exterior signage. This is because it is flammable, carcinogenic and full of volatile organic compounds (VOCs) which can cause hazardous outcomes if handled inappropriately.

However, there is no such problem with the powder coatings. The material used for it is VOC-free and contains no solvents. Hence, the risk of hazardous outcomes, which is potentially high in wet spray materials, is highly reduced in this case.

Environment-Friendly

Wet painting can affect the environment because it is not VOC free. However, powder coatings have no solvents and VOC, which is why polluting the environment is not a result that stems from these paints. In all, it is a more environment-friendly paint as compared to wet paint.

Easy Recycling

Recycling is possible with powder coating, which is certainly not the case with the wet paint. Moreover, a clean process is possible with the powder coating which helps provide a perfection and good finish to the material.

With the provided information, you must have gained knowledge about which process is the better for painting metals. So, if you were doubtful about which process to choose for the signage of your brand, you must opt for powder coating process, whether it is for metal signage or other. After all, durability, cost effectiveness, environment-friendly and safety are the features that you can find in the powder coating materials.

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Making a Brand Out of a Company – What Signage Does for You

When it comes to building a company’s brand, the right medium of advertisement and marketing should be chosen. You should have perfect plans and methods ready to be implemented. One common way of promotion that has been used since the 1920s is custom signs. Acquiring effective signs can help you boost the reputation of your business.

If you haven’t considered getting a custom sign designed for your brand yet, here are some facts that will get you acquainted with its importance for your business.

For many companies, signage is a mere afterthought, least important and the one that gets the lowest budget on the sheet. This is one big mistake that causes loss of business.

The Real Value of Signage

As a famous quote goes, “A business without a sign is a sign of no business” and so, signage should never be an afterthought. You should see it as an investment that will get you a good return in the long run. A well-designed and smartly placed sign will attract customers and generate good profits over the course of time.

Your business sign has immense power and can work like an effective marketing device. It is the first impression that you make on your customers. It tells them who you are, what you offer, and where you are located. Also, it works 24×7 without fail.

Members of International Sign Association say, ‘Your sign is your voice on the street’. That’s true. The signage that you place within 5 miles of your location will bring you 85% of your customers. It has a magnetic effect on the customers. They are drawn to visit you, knock on your doorsteps and buy product/services from you. Such is the important role that signage plays for your company.

Let the Numbers Talk

If you look at the statistics, you would want to get signage for your company right away. Here are some key facts that you must know.

  1. Signage is an inexpensive and highly effective type of advertising. It works wonders for retail businesses.
  2. According to the Small Business Association, an average company receives 50% of their sales due to signage; 85% of these from within a radius of 5 miles.
  3. In a survey conducted by FedEx, 68% have revealed that they bought a product after signage grabbed their attention. Also, 8 out of 10 customers entered a store for the first time based on the signs.

Benefits: At a Glance

A high-quality signage can bring the following benefits to your business:

  • Works as a cost-effective marketing tool
  • Converts your business into a brand
  • Lays an amazing first impression
  • Landmarks your business
  • Informs the customers about the products and services
  • Furnishes important information

Overall, signage works like a salesperson-in-disguise for your business. This is why you should dedicate a strategic and smart thought process while designing and placing them. Make sure you hire professionals for this, so that there is no chance of missing out on any prospective customer.

Interested in custom business signs and want to read more? Here are some other posts about metal business signage:

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