Custom Signs

Let’s admit it; the world is all about brands right now. And, one of the most significant and the most conspicuous parts of branding is custom signs. And, it is another fact that whether or not you are a recognizable brand yet, signage can make you one. This is what it does for Levis, or Heineken, or any brand that you could recognize from a great distance. So, signage must enjoy its due credit.

But, did you know that there are types to signage? So, let’s go explore this curious case of signage options.

There is a Spectrum of Signage Options for You

The Outdoor Signage

Well, this is the most conspicuously visible signage, and it actually plays a major part in building an image for your business. Outdoor signage is one great way to get newer clients to step in to your premises. Custom metal signage is a great option for outdoor signage because of how long it lasts and how customizable it is.

Take it as an announcement of what you have to offer to the clients. And the better it is, the better are the chances of your business getting boosted. In short, it is sort of a summary about your business; the way you present, is the kind of business you get.

The Informative Sign

Well, this is not so much advertisement as it is sort of a guide for letting people know things that are important. It could be important information, directions, prohibitory orders, or concise guides of sorts. That is what informational signage is.

It can be handy, and be a sort of support for your premises. Custom metal signage can display all of the information in a readable, durable, format.

The Persuasive Sign

These ones really work for businesses that are looking forward for people to hire their services. Like banks and credit services with signage that tell you in words ever so persuasive that you need them to be doing better with your money.

Persuasive signage works very well at promotional events, especially when you are offering initial benefits. What is more persuasive than a great looking metal sign with the promotional offer showcased on it?

So, Are there Different Materials to Present these Different Ideas?

Yes, signage can come out in forms as vivid as your imagination. All you need to determine is what goes best with the image of your business.

Here are some kinds you can explore:

Traditional Signage – (Plastic vs Metal)

It could very well have started in the caves with the early man. And, it continues to be used still. It may not have an edge on the more modern kinds otherwise, but if you go for some quirky signage, you still have got some edge. Custom metal signage is the leading edge of the traditional signage options. It looks clean, modern, and can be made in an infinite of different formats, and with powder coated aluminum and stainless steel hardware, it will last forever. Plastic signs can look great, but often enough, after being left in the sun for a few years they look faded and begin to crack.

HD and LED Digital Screens

Well, digital displays have been around for quite some time now. But, over the last one decade, signage has gone that distance that it hadn’t since inception. Starting from being exorbitant, it is pretty affordable now. And, that is the reason why so many businesses opt for it.

When it comes to signage, there is no chance you can take it for granted, let alone ignore it. And, the different signage options that are available, make it even more imperative that you choose that which serves your purpose the best.

Start Designing Your Custom Business Sign

When it comes to business signs, it’s important to buy a custom sign that displays a strong brand identity and is eye-catching. Brand personality is one of the most essential tools in a business’s arsenal, which ensures people can associate the brand image with your company. ShieldCo ensures that your custom signs have personality and stand out, so you’ll always be happy with ShieldCo’s process.

If you’re in the market for personalized business signs, you’ve come to the right place! However, as a business or company owner, there will always be a few things to consider before you start investing in custom business signage.

Having a vision in mind helps not only you but also helps us create something that aligns with your brand identity. Consider things like materials, target audience, and brand identity and personality. Are you showing off a logo, business name, your company’s strengths, or company motto?

These questions just scratch the surface in the world of custom business signs. So, let’s dive into the top 5 things to consider when buying custom business signage.

1. Set Your Target with a Custom Sign

Having a target goal that you want your custom sign to achieve helps with designing a sign. Consider things like which brand elements you want to be displayed and which effect they’ll have. Do you:

• Want to increase brand awareness and bring in new customers? This would involve incorporating big visible logos and vibrant colors or lights.
• Want to direct people or customers? This would involve clear and easy-to-read signage and possibly consideration for materials for outdoor signs.

2. Custom Business Signage Location

Where your custom sign will go is more important than you think. You want to make sure your business name is viewable, but indoor signs or outdoor signs have different needs.

Indoor Signs

Indoor signs like those you might find in a professional office for a mature audience can utilize elements like spotlights, smaller sizing, or more elaborate fonts. They can also use different materials because you won’t have to worry about the weather affecting the quality.

Outdoor Branding

For signs going outside, aspects like shape, style, and size are important when considering custom signs.

• Materials: The weather may affect the sign over time. Thankfully, ShieldCo uses a powder coating technology that keeps colors vibrant over time and unlike paint, it is less likely to rust or chip. For outdoor custom signs, ShieldCo recommends aluminum as it is easy to customize, it is durable, and it is light enough to install.
• Size: A sign that is going to go next to the road has different needs than signs that will be at your storefront. Signs where people will be driving by should be clear, easy to read, large enough to be read, and attention-grabbing at a distance.
• Shape: Be sure to check out local zoning laws and regulations. Depending on where you are, some places may have laws or regulations regarding sign sizes, shape, and brightness or lighting. You certainly don’t want to invest money into a custom sign that cannot be used.

3. Business Signs and the Message

Keeping your message clear and distinguishable is helpful for customers or potential customers so they can easily identify key takeaways. Brand identity also matters so creating signs that do all these things can be tricky.

For crafting an effective custom metal sign, consider aspects such as:

• Brand identity: Company logos, slogans, and colors are prominent. These are quick elements that people associate with your brand.
• Action words and verbs: Are you trying to direct someone to something or display information like a price, service, or selling something? Words like “buy,” “available,” “open,” or the cost of something give people information quickly.

4. Custom Sign Maintenance

You might not consider it at first, but maintaining your custom metal sign is still part of brand management. When you think about where your sign will go, you should also think about how you will care for it. Depending on if it is an outdoor or indoor sign affects maintenance.

Outdoor signs will face the weather, such as dust, heat, snow, and rain. So, choosing a metal like stainless steel or corten can be low-maintenance and decently weather-resistant.

Indoor signs are easier to maintain and at most require some dusting and simple cleaning measures once in a while. Indoor signs with LED fixtures also need to be installed somewhere the sign can be plugged in. The downside to indoor signs is that your logo will be less visible to the general public and other businesses so it has a lower impact on advertising.

5. Cost and Budget

Before diving into the world of custom metal signs, it’s helpful to set out a budget and have a rough idea of what you’d like. ShieldCo works with customers so that every sign we make will be one you love. Our team will work with you to come up with concepts and styles that will work within your budget.

The price of signs can vary depending on several factors.

1. Materials and Components: Naturally, different types of metals will have different price points. More elaborate signs with multiple layers and details will be more expensive. The inclusion of lights and other electrical components will also raise the final price.
2. Sign Size: While having a large and bright sign can be a good marketing tactic, they are also typically more expensive. The more elaborate the sign and the larger the size, the more it can cost.

Whether you’re a long-time homeowner or you just bought your first house, personalizing your space is something we all do. Investing in a custom metal sign for the home or personal space is a great way to add a touch of flair to your house.

ShieldCo offers tons of customizable options, so whether you want something elegant for the family room or large and lit up for the man cave, we will work with you to ensure you get something you love.

Custom metal signs can make any space in your home stand out uniquely. Abstract creations can make a space feel artistic and fun while words or personalized text representing who you are can be customized with just what you need for the ultimate personal touch.

Personalized signs with modern styles with layers and lights to vintage tones with color and texture can be made. So, let’s explore some benefits of a custom metal sign for the home.

ShieldCo’s Custom Metal Sign Creation Process

Custom metal signs can take up to a few weeks from the quoting process to your doorstep, though we always ensure prompt delivery. Before deciding where in your home you want your personalized signs you need to know what it is you want.

A custom metal sign for your business is different from one that will fit in your home. Signs designed for business purposes may need to be large signs or made from more durable material. It likely also has the benefit of a logo or company color scheme that can be drawn upon for inspiration during the design process.

However, the process for custom metal signage for the home can also offer lots of customizability because there are fewer regulations and requirements that need to be adhered to. So, if you’ve ever wondered what goes into a custom sign here’s the process:

1. Design: ShieldCo works with you to create metal signs you’ll love. Come to us with an idea or our designers will work with you to come up with one together. Once the details or the designs, size, colors, lights, material, and layers are hammered out, the building process begins.
2. Laser Cutting: To create the shapes and designs on your personalized sign, ShieldCo uses laser cutting. The laser is focused through a special optical lens and navigated around the workpiece using CNC software to melt, etch, vaporize, or blow away the specified area of material, resulting in a high-quality finished edge. Laser Cutting allows us to create the perfect sign.
3. After the custom sign is cut and shaped, it’s time to color it. With our special powder-coated technology, your signs can stay vibrant years into the future. How does powder coating work? The ionized powder clings to the work surface but doesn’t require solvent like paint so that it doesn’t rust or chip.
4. Want to light up your room? ShieldCo’s custom metal signs offer LED lighting installation options so you can really see the glow of your custom artwork. Our LED lights are rated for 40,000 hours of light and are powered by 12 volts, reducing the heat given off by each bulb. Not only that, but we’ll also give you a remote control for free so you can turn the lights on and off easily.
5. Packing: Each custom metal sign is packed in its specially-made box. Fresh packing sheets and foam are provided for padding so every finished product makes a happy customer.

Where to Put Your Custom Metal Signs

So, now that you’ve received your ShieldCo custom sign, where are you going to put it? Here are some ideas that will add a unique touch to any room:

Living Room: This space is often the center of living in one’s home. Custom signs with personalized text can liven up the space and depending on where you put it, it can also serve as a focal point in the room. 

Hang your art above the mantel or fireplace or up on a wall. Installation is never more than just a few easy steps.

The Kitchen: You may not think that putting custom steel or custom aluminum signs in the kitchen works, but it does! Personalize your kitchen area with some metal art on the walls. This concept makes a perfect gift for your chef friends or home cook enthusiasts. 

Why the kitchen? Aside from looking great, metal signs typically won’t rust indoors as they are resistant to moisture. This ensures that the beautiful work of art looks good for life.

Home Office or Man Cave: A custom sign shows a professional touch, or it can show a laid fun style depending on the material used. So, why not get something that shows off who you are? An inspirational design above your desk or a focal point on your wall adds a touch of class to a personal office. 

But if you’re into jazzing up your man cave, LED lights and funky designs above the bar or by your gaming area can make your area more fun.

Outdoor: An outdoor custom sign can bring any patio or barbecue area to life. Enjoy your outdoor space with a custom sign that can survive the elements year-round. Our signs are made to deliver excellent quality and with some proper care, your artwork will last generations.

The Best Place for Personalized Signs

With our fast delivery and great quality signs, ShieldCo offers custom metal signs made right here in the USA. 

A custom sign can elevate any home and with hundreds of customizable options to choose from like colors, lighting, and material, the only thing you need to get great metal art in your home is to contact us today.

In today’s world of business, eye-catching signs aren’t always enough to get customers through the door. Custom business signs serve more than just being a sign: they are literal beacons to potential or returning customers. They are also symbols of your business or company, oftentimes representing business logos or designs that tell the world who you are. It doesn’t matter if you’re a small operation or a large corporation; you should be proud to display your company name or logo inside or outside.

This is where ShieldCo comes in. Offering exceptional customized metal signs and great customer service, ShieldTCo will deliver excellent quality custom signs for any budget. When it comes to custom metal signs, ShieldCo has worked with national names as well as small local businesses. If you’re looking for something for the home or office, we can create something you’ll love to have in your home.

When fabricating custom signs, ShieldCo works with our clients from start to finish, so everything from graphics to materials and even maintaining your finished piece is part of the ShieldCo process.

The ShieldCo Custom Metal Signs Process

Project Contact

Once you’re set on creating custom metal signs with ShieldCo, the first part of the process is designing your logo, letters, or brand. After you send us a high-quality vector file, we can begin the design process.

The second step is to have an idea for a budget in mind. Manufacturing more elaborate custom metal signs may increase your price, or adding elements like LED lights may fetch an additional charge. We won’t charge you for anything you don’t sign off on, so there are no surprise fees.

Projects and manufacturing prices typically fall between $3000 to $7000, with minimum signage costs around $1500.

Getting a Quote

Once you’ve submitted a quote request, your details will be entered into the system, and we’ll contact you about your sign fabrication process. Before you get an official final quote, we’ll discuss examples with you and try to create something that you’ll love using the materials you need. This process is helpful because it means you will only pay for sign fabrication once you’ve confirmed exactly what your sign needs are.

The next step pairs customers with a salesperson. You’ll discuss your budget and see a mock-up of your signs. At this stage, elements can be modified so that signage, branding, and shape fit your specifications.

ShieldCo offers quotes at a wide range of prices, and keeping the cost at a level you’re comfortable with is important to us. Offering great quality signs is crucial to us, so manufacturing a product and quote that you’re happy with is important for the ShieldCo team and your brand.

Signage Mockups

Throughout the process, you’ll see mockups of the sign during the design process. This allows you and us to keep track of where things are going along and ensure you’re happy with the manufacturing process so far.

You’ll see 2D and 3D design mockups that will help you visualize what the sign will look like when it’s done. At this point, if everything is good to go and there’s agreement on the quote, we’ll deliver you a 3D mockup and get started on making your custom metal sign.

Once the manufacturing process is done, we’ll send you more pictures so you can see the final project and make the final payment.

Shipping and Sign Installation

Once the payment is received, we’ll pack and ship your sign to you. Every sign gets a custom-made shipment box to ensure that there are no dings and dents to your signs during transit.

Now You Have Your Signage!

After delivery of your sign, you can put it up! ShieldCo will provide easy installation instructions so you can install your custom metal signs as you wish. Most of the materials and equipment you’ll need for installation are a level and a drill. For individual letters like channel letter signs hardware and templates will be provided. 

One of the first rules of business is getting people to recognize you. Recognizable signs, color palettes, and even shapes are all elements that create a strong brand identity. Think of the yellow and red “M,” a green and white mermaid, or a swoosh checkmark. Chances are that reading these descriptions instantly created the associated brand image in your head; that’s the power of a robust brand identity design.

As a business owner, keeping your business fresh and interesting is a great way to get people to recognize it. Appealing to a target audience with a new custom metal sign can effectively utilize brand management skills your competitors haven’t even thought of.

Upgrading your brand identity can be a great way to attract new potential customers, and ShieldCo can help you out every step of the way. Regardless of whether you’re looking for something trendy or traditional, we’ll work with your brand style guide and colors to create something you’ll love. But first, let’s explore the benefits of a brand image revamp process and what that means for developing something great.

Understanding Brand Identity Design

Building a strong brand identity requires elements that people will associate with your business. Distinct symbols, colors, and other visual aspects will create a strong and cohesive brand personality.

ShieldCo can help create a logo and design for your custom metal sign, but most people who come to us already have a logo or branding style in mind.

Some Things to Consider

Identify Company Goals

Is your business a dentist’s office? Luxury watch seller? A bar? What we craft together will depend on what you’re marketing or selling. More casual elements, like LED lights, make more sense for a burger restaurant, while bold lettering and spotlights create a style for a mature audience frequenting a luxury car dealership or professional office.

Identify Customers

Who are you trying to sell to? What does that demographic like? The aesthetics of selling designer handbags differs from that of work wear. Brands that sell luxury handbags will reflect a base of customers who want a clean, simple look, while brands that sell clothes to construction workers will want something more rugged.

Determine the Brand Voice You’re Trying to Communicate

How people perceive your company needs to remain consistent. Consumers can determine the perceived value of things before they even buy your product. For example, purchasing a $500-dollar watch from a jewelry store has a higher perceived value than a $20 watch purchased from a street vendor.

Why is this important? Your brand identity can’t be everything, so focusing on specific design elements creates cohesiveness.

Brand Image Through Custom Metal Signage

The benefit of a custom metal sign is that there are few constraints when creating one that reflects your brand. ShieldCo offers several ways to reflect your brand identity and make a bold statement to your future customers or clients.

• Logo and Company Design: After making a final decision on your logo and new design, we’ll ensure everything is good to go before we start. Customers will always get the last say before we start working on your sign so that the branding reflects exactly what you want.
• Metals: We have different metals like steel and aluminum at our disposal, so the choice is up to you. Where your sign will go may affect which metal is optimal.
• Colors: ShieldCo creates its vibrant and long-lasting colors using our special powder coating technology. Rather than using paint, powder coating lasts longer and won’t rust or chip.
• Layers: ShieldCo offers a layering service for your designs. Single-layer, single-layer with paneling, and our signature multi-layer format allow for dimension and depth as well as light placements.
• Lights: ShieldCo can install LED lights for your sign to make it pop. For branding, external spotlights are an option typically used for more professional settings, while backlights can be used for more casual businesses and offices.

Choosing the Ideal Signage Type

Selecting the appropriate signage is crucial for crafting a compelling visual presence for your market. If you run a small business, getting attention via unique branding is helpful to get attention, but if you operate a business with multiple locations, consistency across your brand reinforces brand identity.

Your choice of signage hinges on factors such as your geographical position, how much you’re willing to spend, and what you want to include, like different colors or lights. For instance, monument signs or channel letters might be ideal if you aim for a sophisticated and refined appearance.

It’s All a Part of Brand Management

A great way to revitalize your business is through rebranding. Giving your company a facelift can help with brand identity and recognition, which are all factors that can lead to more sales and an increase in business. Getting things done the right way can increase your brand’s visual presence, and in the world of marketing, having a visual presence that people associate with you adds personality and appeal and communicates quality.

Make your next project finding your new brand identity through custom metal signage with ShieldCo. Stand out amongst your competitors and lead your industry through gorgeous metal signs that communicate your unique brand.