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Custom Signs

March 1, 2024 by Luke Markey

Creating custom rustic signs is a great way to add charm to your farmhouse décor. Imprinted with names, favorite quotes, or tailored messages, these signs become the heart of a room, reflecting your personal style and creativity. The key is in selecting natural materials and taking advantage of their inherent beauty: the rough grain of an old barn board, the fade and wear from years exposed to the elements. Essentially, this is your chance to make something truly unique. Now, let’s delve deeper into crafting your perfect rustic sign.


Ordering a custom metal rustic sign from our website is easy. Simply navigate to our free quote page, select the size, material, and design options, then proceed to checkout. Our team will then craft your personalized rustic sign with attention to detail and quality craftsmanship.

a custom rustic metal sign that can be made on your own

Benefits of Custom Rustic Signs

A custom rustic sign serves as more than just a piece of artwork; it’s a key element in creating a warm and inviting atmosphere within your living spaces. The unique, personalized touch adds character and charm to any room, transforming it into a cozy haven that reflects your individual style. Imagine walking into a room and being greeted by a beautifully crafted wooden sign with your family name proudly displayed— it’s an instant mood lifter, and adds a personal, heartwarming touch to the space.

The ability to tailor these signs to specific themes further enhances their significance. Family name signs, inspirational quotes, or personalized messages are just a few examples of the countless possibilities. Each sign carries its own story, making them not only beautiful decorative pieces but also meaningful representations of cherished memories or values.

Let’s say you’ve recently moved into a new home. A custom rustic sign with the coordinates of your new house or a phrase that holds special meaning can serve as a constant reminder of this exciting new chapter in your life.

This is what our customer Olivia had to say about her experience:

Having a custom rustic sign with my favorite quote hanging in my living room brings me so much joy every day. It feels like I have my own little piece of motivation and positivity right there with me at all times.


Furthermore, by serving as focal points in the room, these signs draw attention and spark conversations. Visitors are often drawn to the unique design and personalization of these pieces. They invite intrigue and admiration, making them perfect conversation starters that elevate the ambiance of any gathering.

It’s clear that custom rustic signs carry several layered benefits that extend beyond mere visual appeal. Their ability to add a personalized touch, reflect individual style and serve as engaging focal points make them invaluable additions to farmhouse decor and any living space seeking warmth and character.

Considering the significance of custom rustic signs in adding depth and personality to living spaces, let’s now explore the process of designing your very own unique rustic sign.

How to Design Your Rustic Sign

Imagine having a beautiful custom-made sign that perfectly captures the essence and feel of your space. Creating that perfect rustic sign begins with conceptualizing the design. You’ll need to think about the message you want to convey, the font you want to use, and any additional graphic elements that you want to include. Consider how large you want the sign to be and what layout will ensure that it fits perfectly in its intended display area.

When conceptualizing your design, consider what makes your message unique. Will it be a welcoming phrase for your home’s entrance, or perhaps a motivational quote for your office space? The font you choose will set the tone for your message, whether you opt for something traditional like Times New Roman or something more casual like Arial. Additionally, consider if you want any additional graphics added to your sign to enhance its visual appeal.

Once you have a clear vision for your design, the next step is selecting the right software to bring it to life.

Selecting a Design Software

Graphic design software can be incredibly useful when it comes to bringing your design to life before transferring it onto the sign material itself. Programs like Adobe Illustrator offer comprehensive tools for creating and refining your design with precision and flexibility. If professional software isn’t accessible, many free online design tools can also do the job admirably.

Before diving into your design, take some time to acquaint yourself with the software’s capabilities. Whether it’s understanding how to create different shapes or learning how to manipulate text, becoming familiar with these tools will help you execute your vision accurately.

With your design now mastered, it’s time to consider the material and finish for your rustic sign.

Choosing the Material and Finish

The material you select plays a significant role in determining the authenticity and rustic charm of your sign. Reclaimed wood or weathered metal are popular choices for achieving an authentic rustic look. Additionally, consider the finish of the material—whether you want a distressed paint for a weathered appearance or a natural wood stain for a more organic look.

For instance, if you’re aiming for a cozy and vintage feel, reclaimed wood may be the perfect choice as its natural imperfections add character to the sign. On the other hand, weathered metal offers a rugged aesthetic that’s ideal for an industrial-inspired space.

Ensure that the finish complements the overall aesthetic you’ve envisioned for your sign. Experimenting with different finishes and materials can help you find the perfect combination that brings your rustic sign to life.

By carefully considering each of these elements—conceptualizing your design, selecting appropriate software, and choosing the perfect material and finish—you’re well on your way to creating a stunning custom rustic sign that reflects your unique style and vision.

Choosing Materials for Your Rustic Sign

When it comes to creating a custom rustic sign, the choice of materials can greatly influence the overall aesthetic and durability of the finished product. Let’s break down the key considerations when selecting the perfect materials for your project.

Reclaimed Wood: Whether it’s weathered barn boards or salvaged pallet wood, reclaimed wood offers a rich, aged appearance that effortlessly exudes rustic charm. The weathering and patina of reclaimed wood bring a unique character to each sign, making it a popular choice for those seeking an authentic farmhouse look. Consider the natural imperfections such as knots, nicks, and texture variations that add to the character of the wood.

Distressed Metal: For those aiming to introduce an industrial or vintage element to their rustic sign, distressed metal is a compelling option. The worn, weathered appearance of distressed metal creates a sense of history and nostalgia, ideal for evoking a bygone era. Additionally, metal provides exceptional durability, ensuring your sign withstands the test of time both indoors and outdoors.

Consider the dimensions and placement of your sign when choosing the material. Are you envisioning a large statement piece for an outdoor space or a smaller accent for an interior wall? The size and intended location should guide your selection to ensure the material complements its environment.

While reclaimed wood brings warmth and authenticity to interior spaces, it may require protective coatings if used outdoors to prevent weather-induced deterioration. On the other hand, distressed metal offers inherent resilience against the elements but may not be the coziest fit for indoor settings.

It’s essential to strike a balance between visual appeal and practicality when making your material choice. After all, your custom rustic sign should not only be visually stunning but also serve its intended purpose effectively.

Your choice of material will serve as the foundation for your unique rustic sign – providing both visual impact and endurance. With these considerations in mind, it’s time to move on to the next step in crafting your one-of-a-kind farmhouse decor.

Crafting Your Custom Rustic Sign

Crafting your custom rustic sign can be an incredibly rewarding experience. It’s a chance to express your creativity and add a personal touch to your living space, whether it’s for your home, office, or as a special gift.

Cutting and Shaping

When it comes to wood signs, cutting the material to the desired dimensions and shape is crucial. A good quality saw, jigsaw, or circular saw can help you achieve precision with ease. For metal signs, using a metal cutting saw or shears is essential to shape the metal sheet according to the design. The strength and durability of metal complement the rustic aesthetic perfectly.

Metalwork requires caution – wearing protective eyewear and gloves is imperative during this step to ensure safety. Additionally, using a workbench with clamps can provide stability and lessen the risk of slippage while working with metal sheets.

Adding Graphics and Text

Once you have your rustic sign shaped and ready, it’s time to give it a unique identity. You can apply the design using stencils, vinyl lettering, or hand-painting for a personalized touch. Consider employing distressing techniques to create an aged appearance for an authentic rustic look. This could involve gently sanding the edges and surface of the wood to give it a weathered, vintage feel. Alternatively, for metal signs, one could utilize specialized chemical solutions to induce a natural rusted appearance.

Remember that each technique contributes to the overall charm of your custom sign, adding depth and character that reflects the unique story behind it.

Finishing Touches

To ensure that your custom rustic sign maintains its appeal for years to come, sealing it with a protective coating is vital. For wood signs, consider using a clear varnish that not only preserves the natural beauty of the wood but also adds a layer of protection against wear and tear. On the other hand, a rust-resistant clear coat is ideal for preserving metal signs from environmental elements.

It’s important to apply these coatings in a well-ventilated area while following the manufacturer’s instructions. Letting each coat thoroughly dry between applications will ensure a seamless finish. For metal signs in particular, regular maintenance includes inspecting for any signs of rust or corrosion. If detected early, treating these spots with rust-resistant paint or specialized sprays can prevent further deterioration.

By paying attention to these finishing touches, you’re not just adding longevity to your custom rustic sign but also enhancing its aesthetic appeal.

Crafting your custom rustic sign invites you to transform raw materials into something truly extraordinary—a piece that resonates with authenticity and individuality.

Decorative Approaches for Rustic Signs

Adding decorative touches to your custom rustic sign can really make it stand out. The distressed look is a popular choice for rustic signs, as it gives them an aged appearance. One way to achieve this is by lightly sanding the edges and surfaces of the sign to create a worn and weathered effect, adding character and vintage charm.

Additionally, incorporating faux rust finishes can further enhance the weathered aesthetic of the sign. This technique involves using special paints or patinas to mimic the look of authentic rust, giving the sign a uniquely aged appearance while adding depth and texture to the design.

For those desiring an industrial flair, hardware accents like metal brackets or antique nails can be used to embellish the sign. These rugged details contribute to the rustic theme and provide structural support, adding both style and functionality to the design.

In addition to distressing and faux rust finishes, stenciling or hand-lettering can further personalize the sign, allowing you to incorporate meaningful quotes, family names, or special dates, adding sentimental value to the piece.

Another decorative approach for rustic signs involves layering different materials. For instance, combining wood with metal accents or adding multiple layers of paint can create a dynamic and visually appealing composition. By experimenting with different textures and materials, you can elevate the overall aesthetic of your custom rustic sign.

Lastly, consider using natural elements such as reclaimed barn wood or incorporating aged patinas to complement the rustic theme. Reclaimed wood not only adds a sense of history and sustainability but also contributes to the cozy and inviting feel of the sign.

By incorporating these decorative approaches into your custom rustic signs, you can infuse them with character, charm, and a timeless vintage appeal that will beautifully accent any space.

As you craft your perfect rustic sign, it’s essential to give just as much thought to its display.

Displaying Your Custom Rustic Sign

You’ve put so much effort into making your custom rustic sign, and now it’s time to showcase it in a way that really makes it shine. Choosing the right spot to display your sign will not only enhance the charm of the room but also make sure that your hard work gets noticed and appreciated.

Consider how the style and size of your rustic sign will fit in with the decor of the room. If you have a large farmhouse-style sign, think about placing it in a spacious area where it can become a commanding presence and add character to the space. Conversely, if you’re working with a smaller, more subtle sign, it might be better suited for a cozier nook or small wall space where it can still make an impact without overwhelming the area.

When it comes to mounting options, there are a few different routes you can take depending on the type of sign you’ve created. Hanging hardware, such as D-ring hangers or sawtooth hangers, is a reliable choice for larger and heavier signs. For smaller signs, especially those with easel backs, simply leaning them against a wall or on built-in shelving is a great option. If you want to give your sign a floating effect, wall brackets can provide support while keeping the focus solely on the sign itself.

Let’s say you’ve made a lovely “Welcome” sign for your front porch. Hanging it by the entrance with sturdy outdoor materials ensures that it withstands the elements while warmly greeting guests as they arrive at your home.

Another important aspect to think about is lighting. Placing your custom rustic sign in an area with adequate lighting can really help draw attention to it. Think about how natural light changes throughout the day and consider positioning your sign in a place where it will be gently illuminated by sunlight during certain hours. If natural light isn’t an option, consider adding artificial lighting to highlight the features of your sign.

The right placement can turn your rustic wooden sign into a focal point, adding warmth and personality to any space in your home. It’s all about ensuring that you provide it with an appropriate platform—an environment where it’s valued and seen in its best light.

As with any cherished possession, maintaining your rustic wooden sign is key to preserving its appeal over time. Now, let’s explore how simple yet effective maintenance practices can keep your prized creation looking top-notch for years to come.

Tips for Rustic Sign Maintenance

a custom rustic sign on the facing of a barn

Your custom rustic sign represents your style and adds character to your space, so it’s important to keep it looking its best. Regular maintenance not only preserves its aesthetic appeal but also ensures its longevity. Here are a few essential tips to help you ensure the lasting beauty of your custom rustic sign:

Dusting Regularly

To keep your custom rustic sign looking pristine, make it a habit to dust it regularly using a soft, dry cloth. This simple step prevents the buildup of dirt and maintains the natural allure of the wood or metal. By removing dust and debris, you can prevent the accumulation of grime that can dull the appearance of your sign over time.

Remember: An ounce of prevention is worth a pound of cure!

Regular dusting not only maintains the visual appeal of your sign but also protects it from potential damage caused by accumulated dirt. Additionally, for outdoor signs, periodic dusting helps prevent environmental elements like pollen and bird droppings from causing stubborn stains or discoloration.

Sealing for Outdoor Signs

If your custom rustic sign is displayed outdoors, it’s vital to take extra measures to protect it from the elements. Consider resealing the material periodically to shield it from moisture, sunlight, and other weather-related damage. This proactive step can significantly prolong the life of your outdoor sign and maintain its original charm for years to come.

Outdoor signs are subjected to harsher conditions due to exposure to sunlight, rain, and fluctuations in temperature. By applying a protective sealant at regular intervals, you create a barrier that shields the sign from moisture penetration and prevents fading or warping. This preservation technique is particularly crucial for wooden signs, ensuring that they remain resilient against outdoor elements.

Regular Inspection

In addition to routine cleaning and protective measures, it’s important to conduct regular inspections of your custom rustic sign. Keep an eye out for any signs of wear, damage, or deterioration, such as cracks, warping, or peeling paint. Promptly addressing these issues can help prevent further damage and preserve the overall appearance of your sign.

By proactively monitoring the condition of your custom rustic sign, you can detect early indicators of potential problems and take corrective action before they escalate. For example, identifying a small crack early on allows you to repair it effectively before it expands and becomes more challenging to fix. This attentive approach contributes to the long-term preservation of your prized rustic decor.

Maintaining your custom rustic sign doesn’t have to be an arduous task. With regular dusting, protective sealing for outdoor signs, and vigilant inspections for any signs of wear or damage, you can keep your custom rustic sign looking captivating and well-preserved for years to come. Whether indoors or outdoors, these maintenance tips ensure that your unique piece of decor continues to exude its timeless charm.

Filed Under: Custom Signs

February 16, 2024 by Luke Markey

What are the Best Fonts for Custom Signs?

ShieldCo doesn’t just provide your home or business with a beautiful sign; it provides a work of art for your space. ShieldCo works with you to craft a custom metal sign you’ll love, but you might be wondering what the best font styles are.

There is no straightforward answer to that because the question of which sign font styles are the best comes down to where your sign will go and what type of purpose it will have. Sans serif fonts are popular for business signs but not necessarily for decorative signs. While script fonts can be harder for readability at a distance, they can be eye-catching for personal signs in the home or office.

Choosing a great font isn’t hard, regardless of where you’re displaying your signage. Our designers at ShieldCo will help every step of the way.

Leashes Pet Salon sign made by ShieldCo Art

Sign Fonts for Readability

In a nutshell, the perfect font styles for your sign differ depending on where the sign will go and what you want it to convey and say. Font psychology dictates that different sizes, styles, colors, and sign usage affect emotions, thoughts, and behaviors.

Certain sign fonts matter if you’re looking to make a bold statement. Sans serif font categories are a great choice for large-scale text that will catch your eye. Elegant and lowercase letters may work for more subtle signs, like in your office or home.

Font StyleBenefits Drawbacks
Serif FontClassic and traditional appearanceMay be perceived as formal or dated
Easy to read with more textLess modern or edgy for certain brands
Sans Serif fontClean, modern, and contemporary lookMay lack a sense of formality for some
Enhanced readability, especially at a distanceLess decorative compared to other styles
Script Sign FontAdds a touch of elegance and personalizationReadability can be challenging, especially in small sizes
Ideal for conveying a sense of creativityNot suitable for all-caps signage
Display FontsHighly distinctive and attention-grabbingMay lack readability at smaller sizes
Stencil Sign FontIndustrial and bold aestheticLimited versatility for diverse brands
Provides a strong, rugged appearanceMay not be suitable for formal contexts
Custom Sign FontOffers a unique and branded appearanceThe time associated with the development
Tailored to specific brand requirementsPotential challenges in widespread use

Best Font Size for Large Displays

Creating a custom metal sign with a great message requires some thought about font sizes. ShieldCo offers a lot of design options with colors, backgrounds, and even lighting options.

Naturally, where your sign goes dictates the font size. Large signs will require larger letters and larger fonts. Smaller sign fonts are more beneficial for indoor spaces.

For example, if you’re looking to choose lettering for a monument sign or to create a sign advertising your business, you’ll want a sign design that can be seen from a distance. Sans serif font sizes are ideal as they can be easily viewed at a distance.

Examples of Sans Serif Fonts Include

  • Helvetica
  • Arial
  • Verdana
  • Calibri
a custom outdoor sign that reads be aware and share

Smaller Fonts

ShieldCo’s custom metal signs aren’t only for your storefront, but we make gorgeous works of art that you’ll be proud to display in your office, your mancave, or even your living room.

Clients love their ShieldCo signs, reflecting their brand and company. Walking into a professional setting and being greeted by a ShieldCo sign will elevate the whole area.

The best fonts for closer viewing include simple serif fonts such as Times New Roman or Georgia. Wide open fonts like Tahoma also work as well. Futura, a geometrically shaped typeface, has small print and lowercase letters that can still easily be read.

Brand Guidelines and Consistency

Brand guidelines and a consistent message align with your company. Creating logos is something the design team at ShieldCo can help you out with if you don’t already have one. You may be wondering what this has to do with font style.

The largest recognizable brands typically don’t change their signage often. Keeping your design consistent with your brand helps people distinguish it from your competitors and maintains a professional appearance.

The best fonts are ones that keep design choices in line with brand guidelines and company identity. A suitable design needs to reflect the company. For example, a law office wouldn’t use Comic Sans, and a sports bar probably wouldn’t use a cursive script.

Material and Readable Signage

Once you’ve got your logo ready and your signage style set, you’ll want to think about which type of material and lettering you’ll want on your sign. ShieldCo offers plenty of different ways to meet your signage needs.

Aluminum, steel, and corten are three popular choices and work for both small and large signs. Lighting options are also available, and our powder-coating finish adds bright and vibrant colors that last way longer than paint. Our precision lasers cut metal within 1/1000th of an inch, allowing for incredible readability and intricate sign font styles in various sizes.

Gothic, Letterform, or Sans Serif Font?

Making sure you convey the right message is important when it comes to designing the best sign. We’ll make sure that the sign you want not only has a great font but is a beautiful piece of art you’ll want to display proudly.

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Filed Under: Custom Signs

February 16, 2024 by Luke Markey

The Biggest Differences Between Illuminated Signs vs. Non-Illuminated Signs

At its core, the difference between illuminated and non-illuminated signs is that the illuminated variety is wired with lights and connected with a type of lighting fixture, usually LED lights, fluorescent, incandescent, or neon-style lighted tubing. And while ShieldCo provides lighting services for custom metal signs, you might question if a lit sign is necessary. 

Whether you require light for an outdoor sign or illuminated signage for an indoor business space, your options are almost limitless. But knowing the differences between illuminated vs non-lighted signs can make a big difference.

custom blade sign for Leica

“Did you know that over 50% of prospective customers say that poorly maintained business signs deter them from choosing a business?” – Fluorescent Man Lighting

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Illumination or Non-Illumination? What is the Difference?

Sign TypeDescription
IlluminatedWired with lights (LED, fluorescent, incandescent, or neon-style tubing)
Non-illuminatedWithout integrated lighting

Lighted signs

When it comes to branding, you want your business to stand out. In advertising, the more people see your sign, the more likely they will engage with your business. Several case studies have shown that both colors and brightness can affect mood, with neon letters, colors, and graphics having a noticeable effect with associations of well-being.

a dark "open" sign that is illuminated

The Benefits of Illuminated Signs

  • Increased Visibility. LED signs or even neon essentially give 24/7 brand visibility as long as the lighting is on.
  • Can be seen at a further location. Exterior signs that are bright create a visible impact the further away they are. This is ideal for signboards in locations with lots of snow, rain, or other conditions that can affect visibility.
  • Flexibility. Businesses can mount LED lights on the wall, outside, and inside, and you can incorporate them into the decor. They can also say any message or logo you want. The flexibility of where you want it to go and what you want it to say is practically endless.

Illumination and lighted signs play a key part in how certain businesses stand out, especially if they may be somewhere dark, like a road at night or a storefront away from the street. They also stand out if your custom metal sign is located indoors, as vibrant colors and signage are easily noticed.

Non-Illuminated Signs

ShieldCo primarily offers LED illumination, but we also realize that your unique brand has unique needs. Not every business necessarily benefits from LED lights, and there are benefits to non-lighted signs as well.

The Benefits of Non-Lighted Signs:

  • Non-lighted signs are typically more cost-effective, and energy efficiency is higher.
  • Installation and maintenance are easier due to fewer technical parts, such as wiring.
  • They are easier to customize. Since fewer parts are involved in the building process, the sign doesn’t need room for things like backlighting, meaning it will be easier to create something more customized to your liking.

No matter what industry you’re in, non-LED signs can bring your brand to life through logo customization or be used as an art piece that is guaranteed to turn a few heads.

The ShieldCo LED Lights Process

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Installation for a lit-up business sign comes in several different processes. Boxsign and backlighting are two of the most common business signs, but other options exist as well, such as external spotlights and direct mounting channel letters for a halo-type effect.

ShieldCo offers customers plenty of options for how they would like their custom metal signs made. Our production process starts after you’ve given the thumbs up on the design concept. When we start manufacturing the sign, we’ll take into consideration things like the size of letters, sign sizes, and fastening points. Moreover, our expertise also considers which colors would look best and placement for optimal highlights.

Wiring the lighting behind a sign involves assembling circuits and soldering the wires and panels together. ShieldCo signs make installation easy. The only things you’ll need to mount your custom LED sign to the wall are basic household tools.

ShieldCo Art — Law Office of Jackie Vanzant, PLLC sign

Examples of Different Lighting Styles

External SpotlightsExternal spotlights are lights positioned outside the sign and directed towards it.
Box SignA box sign is also sometimes referred to as a “lightbox” and is usually found with exterior signs. It consists of a rectangular or box-shaped structure with one or more faces where graphics, text, or branding elements are displayed. The primary characteristic of a box sign is its ability to incorporate internal lighting, making it visible and effective both day and night.
BacklightingBacklighting on a sign refers to the technique of illuminating a sign from behind, creating a visually striking and often vibrant display. In this method, light sources are positioned behind the sign, casting light through the sign’s translucent or transparent elements.
Raceway Mounted Channel LettersRaceway-mounted channel letters refer to a type of signage installation where individual channel letters are attached to a raceway—a rectangular-shaped, enclosed metal structure that serves as a mounting and wiring system
Direct Mounted Channel LettersDirect-mounted channel letters refer to a type of signage installation where individual three-dimensional letters are mounted directly onto the building’s facade without the use of a raceway or secondary structure.
unlit Olde Mother Brewing Co. sign

Filed Under: Custom Signs

February 16, 2024 by Luke Markey

In the fast-paced business environment, where a sign often has only a few seconds to make an impact, visibility is a critical factor in standing out. This encompasses not just the frequency with which your signage is seen but also its size and clarity. Selecting the appropriate size of your custom sign or branding, along with clear and concise letters, is essential for catching the eye, conveying your message, and converting potential customers into actual ones.

The effectiveness of your sign largely depends on those fleeting moments when it grabs someone’s attention, especially for those driving by, even at average speeds. In such scenarios, a bigger sign with easily readable text becomes significantly more effective, as it can be spotted and understood quickly from a greater distance. On the other hand, in areas with fewer cars and slower speeds, you might have more leeway to experiment with different sizes, lettering styles, and fonts. Ultimately, the ideal dimensions and right size for your company sign should be a balance of clarity, location, and its capacity to capture attention quickly, ensuring that it leaves a lasting impression in just a few seconds.

“Good signage can be responsible for up to half of a store’s foot traffic. Different types of signage, such as monument, pole, and larger storefront signs, can drive sales increases of 9.3%, 15.6%, and 7.7%, respectively” – source

How Big Should Your Business Sign Be?

To determine effective business signage, a good guideline is to design your sign letter sizes that are at least one inch tall for every 10 feet of viewing distance for optimal reading clarity. For example, a typical store is set back from the main road, separated by a parking lot. If the average space from the roadside to your storefront is about 300 feet, then the letters and words should ideally be 30 inches tall.

Something else to consider is that maybe you’ll want a sign inside your building. If you decide that you want a ShieldCo to create an indoor piece for your building then the parameters will be different than one that goes outdoors. Most people or customers will likely see it rather up close so the size of the letters matter a little less and more attention can be paid to other details. 

Line Height Visibility Chart

Line Height (Inches)Distance for Readability Recommended (FT)Maximum Readability Distance (FT)
330100
440133
660200
880267
990300
10100333
12120400
15150500
18180600
25250833
303001000
363601200
424201400
505001667
606002000

In this chart, the “Distance for Readability Recommended” column is calculated based on the guideline that for optimal reading clarity, the letter height should be 1-inch height for every 10 feet of viewing distance. The “Maximum Readability Distance” is approximately 33.3 times the line height, rounded to the nearest whole number. This provides a range of visibility for different letter heights, from optimal to maximum readable distances

It’s All About Location

The ultimate rule of real estate also applies here because, quite frankly, your sign will be taking up some degree of real estate. 

Different environments call for different elements and different sign sizes. First, it’s important to determine where your sign will go. For example, if you’re placing your sign along a busy street with plenty of cars going by at an average speed, easily visible letter size at a distance is paramount. 

By contrast, if your sign is in a high pedestrian area, letter size and font have a little more creative freedom because people will have more time to read the letters, which isn’t the case if you’re moving fast in a car.  

Letter Height and Zoning Rules

Before determining your sign’s size, it’s important to know the local laws in your area regarding zoning regulations. Cities and municipalities often have specific guidelines regarding the dimensions of commercial signage. 

For example in New York City, a sign must comply with regulations outlined in the New York City Construction Codes, the New York City Zoning Resolution, and the Rules of the City of New York. These regulations dictate the permissible size, location, projection over a sidewalk, and illumination of a sign. For instance, in certain zoning districts (like C1 and C2), the maximum surface area for an individual accessory sign is 150 square feet, with a maximum height above the curb level of 25 feet.

Standard Commercial Business Signs

Standard commercial sign sizes typically include larger dimensions to maximize visual clarity, message, and impact. Common sizes for these signs are 36″ x 120″, 36″ x 144″, 36″ x 192″, 48″ x 120″, 48″ x 144″, 48″ x 192″, 60″ x 120″, 60″ x 144″, and 60″ x 192″. These sizes are designed to ensure that the signage is noticeable and readable from a distance, suitable for commercial settings where attracting attention is crucial

Budget Considerations

ShieldCo’s works range in price from $1,500 to $3,000 to $7,000. Naturally, bigger signs with bigger fonts and more colors will increase the cost. Always consider choosing the right size and letters when investing in a sign. For less expensive options, check out our partners at Hudson Laser.

Enhancing Visual Impact

Strategic placement and lighting are crucial factors in maximizing visual impact. When considering placement, aim for the highest point that is still within the line of sight of your target audience, such as above the storefront or along a busy road. This ensures maximum exposure to both foot and vehicular traffic.

Additionally, the orientation of the sign should be considered; a perpendicular sign to the road can catch the eye of passersby more effectively than one that is parallel. Lighting plays a pivotal role in enhancing visualness, particularly during evenings and in low-light conditions. 

Well-lit signs not only become landmarks in their own right but also ensure that your message is visible and legible at all times, ultimately contributing to a stronger brand presence and customer recall.

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Filed Under: Custom Signs

February 16, 2024 by Luke Markey

Have a business with an office? That’s great! Odds are, you have a lot of things going on. Maybe getting a custom sign ordered is one of them.

When it comes to signs, there is such a thing as “the right sign” for you.

Maybe the sign you’re looking for falls into one of these categories:

  • A bold sign that shows your customers where you are
  • A “wow factor” piece that adds impact to your lobby or conference room
  • Something that makes customers gravitate to you more than the nearby competition
  • A sign that not only looks great, but matches your aesthetic

In these cases, opting for a more premium sign might be important to consider. Here are 4 specific ways that a premium sign can add to your bottom line.

1) It provides a lot of opportunity for organic promotion, especially on social media.

A sign that acts as a true centerpiece in your office (or outside) is not only impressive in the eyes of your clients when they’re in your office…

But gives you a chance to promote your business online!

When it comes to social media, eye-catching visuals command the most attention.

A well-designed sign not only turns heads, but gives your clients a reason to share your business with their friends and family online. Again and again.

We all know how powerful that kind of word-of-mouth can be for a business!

2) It supports your bold, memorable brand.

When you think about Apple, part of what made them successful is the attention to their specific aesthetic and quality, supported by the high performance of their products.

Apple is permanently stamped in the global consciousness for this reason…and your company can benefit in the same way.

If you have a bold, memorable brand with a striking aesthetic, using cheaper materials can sometimes take away from the brand image you’re trying to build – and compromise the perceived value that potential clients would have.

A premium sign, made with the right materials, should elevate your brand and show people you mean business.

3) You get remembered.

A standard sign serves an important purpose. It indicates who you are, and in many cases, is required by your building or landlord.

So why get a premium sign when you can get something that “does the job”?

One big reason – competition.

There are lots of businesses out there. Generating interest and building trust can be a long-term process when you’re first starting out. One of the most straightforward and immediate ways that you can get your business to stand out is with an eye-catching sign that looks different from the rest out there.

4) It lasts.

Odds are, you’ve heard the phrase “you get what you pay for”.

A standard sign works for many businesses, and that’s a great thing!

But sometimes, when costs are cut too much, and the right material was not provided based on the business’s needs, specific types of signs can fade or rust more quickly than anticipated.

When it comes to premium signs, “quality” doesn’t just mean it looks great the first week or month. It will continue to look great, year after year, with minimal upkeep!

ShieldCo Art is a custom metal sign fabricator based in Frederick, Maryland, USA. Our colorful metal signs are recognized internationally for their unique layered design. We are proudly American-made and veteran-owned with a dedication to great craftsmanship.

Filed Under: Custom Signs

February 8, 2024 by Luke Markey

Metal Interior Signs with a High-End Look

There are tons of reasons someone would want to invest in custom interior signage. Personalized signs add a little flair to your home or man cave, while custom branding signs can give your business an elevated customer experience.

a multi layer custom metal sign made by ShieldCo for University of Maryland

Metal signs can elevate any space, whether it’s a private one like in your home or a public one such as lobby signs or business signs. ShieldCo’s range of custom interior signs will bring any space to life with custom indoor signage that are works of art in their own right.

ShieldCo offers a full range of options for customizing interior signs, which includes our special aluminum metal signs and powder-coated materials so your favorite color shines.

See for yourself why hundreds of people have chosen ShieldCo for their custom interior sign needs

Reasons for Investing in Custom Interior Signage

Reasons

  • Adds personalized flair to your professional or personal space 
  • Signage elevates the customer experience for a business or brand
  • Decorate your home or office in a unique and affordable way
Click Here For Free Quote!

Gallery


How Can Interior Metal Signage Benefit Your Business?

A well-made interior sign can benefit your business by helping customers navigate your space efficiently, and studies show that bright, easy-to-read signs reinforce overall customer experience and satisfaction. Even purchase signs near checkout counters have psychological effects on buying habits.  

ShieldCo’s interior signs are more than just logo signs. They are pieces of art customized for you and represent your business and your brand’s reputation. Individual branding has individual needs, so ShieldCo works only with high-quality materials to come up with a perfect solution for your interior signage needs.

For businesses operating on a tighter budget, like bars or restaurants, well-lit interior signs can also be a cost-effective way of marketing as people are more likely to share and post creative signs on social media. People will often take notice when a business has a unique and decorative interior space.

Get a Free Quote Today

Why Custom Indoor Signs Work

There are plenty of benefits to indoor signs and custom indoor signage that you probably haven’t even thought of. Benefits like:

  • Durability: Metal interior signs from ShieldCo are made from high-quality metals like aluminum, steel, and coreten. They are also laser-cut 1/1000th of an inch, which allows for designs offering incredible detail.
  • Low Maintenance: Indoor signs are a smart investment with low maintenance. ShieldCo’s interior signs only need a wall for hanging and, if chosen, an outlet for optional lighting. Regular cleaning and polish will ensure long-lasting aesthetics.
  • Memorable Impressions: Custom signage, whether for your company, building, or personal office, should create a lasting impression. Use engaging graphics, wordplay, and different colors to enhance brand memorability. Aim for people to associate your professional services even when away from your business.

ShieldCo’s Indoor Signs FAQ

What types of custom metal signs does ShieldCo offer?

Single Layer

This option cuts out all lettering to expose the wall behind the sign. It’s a simple design but still impactful.

Single Layer With Back Panel

Similar to a single layer, this adds a panel behind the sign to provide added contrast. It adds depth and visual interest to the sign, making it look 3D.

Multi-Layer

This sign style features your logo and/or lettering precisely cut out and layered off of the back panel to give depth and texture.

Individual Layering

An option for when your wall color or texture contributes to the overall aesthetic of your signage. This type of sign separates each part of your logo to be hung as an individual piece.

Multi-layer and Individual Layer

Individual lettering mounted to your wall plus our signature layered logo adds an artistic element that stands out.

Click Here For Free Quote!

How hard is it to install a custom metal sign?

Every sign that ShieldCo ships comes with a custom set of instructions for installing signage. Mounting options vary depending on the signs and where they will go. Typically, installation and wall mounting will be done with either a:

  • French Cleat: Ideal for easy mounting and multi-point strength
  • Drywall Anchors and Stems: Ideal for individual pieces and letters

What materials are used for ShieldCo’s custom interior signs?

ShieldCo offers a range of material options, including steel, coreten, and aluminum. Our custom metal signs and powder-coated materials. These ensure a durable and visually appealing finish.

Can I use my custom logo or font style for my indoor sign?

ShieldCo works with your business logo to create a design you’ll love. If your business already has a logo, we’ll create a metal sign you will love. If you don’t have any business signs or logo, our team of designers will help create one based on pictures or sketches you provide.

What is the turnaround time for ShieldCo Signs?

Turnaround time is typically 7-9 weeks from payment. All of ShieldCo’s signs are 100% custom designed and made in-house, so creating your sign takes time to craft. After requesting a quote, we’ll get back to you within a few business days for your personalized sign. Once we know what you’re looking for, the design process starts.

Filed Under: Custom Signs

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