Custom Signs

When it comes to business signs, it’s important to buy a custom sign that displays a strong brand identity and is eye-catching. Brand personality is one of the most essential tools in a business’s arsenal, which ensures people can associate the brand image with your company. ShieldCo ensures that your custom signs have personality and stand out, so you’ll always be happy with ShieldCo’s process.

If you’re in the market for personalized business signs, you’ve come to the right place! However, as a business or company owner, there will always be a few things to consider before you start investing in custom business signage.

Having a vision in mind helps not only you but also helps us create something that aligns with your brand identity. Consider things like materials, target audience, and brand identity and personality. Are you showing off a logo, business name, your company’s strengths, or company motto?

These questions just scratch the surface in the world of custom business signs. So, let’s dive into the top 5 things to consider when buying custom business signage.

1. Set Your Target with a Custom Sign

Having a target goal that you want your custom sign to achieve helps with designing a sign. Consider things like which brand elements you want to be displayed and which effect they’ll have. Do you:

• Want to increase brand awareness and bring in new customers? This would involve incorporating big visible logos and vibrant colors or lights.
• Want to direct people or customers? This would involve clear and easy-to-read signage and possibly consideration for materials for outdoor signs.

2. Custom Business Signage Location

Where your custom sign will go is more important than you think. You want to make sure your business name is viewable, but indoor signs or outdoor signs have different needs.

Indoor Signs

Indoor signs like those you might find in a professional office for a mature audience can utilize elements like spotlights, smaller sizing, or more elaborate fonts. They can also use different materials because you won’t have to worry about the weather affecting the quality.

Outdoor Branding

For signs going outside, aspects like shape, style, and size are important when considering custom signs.

• Materials: The weather may affect the sign over time. Thankfully, ShieldCo uses a powder coating technology that keeps colors vibrant over time and unlike paint, it is less likely to rust or chip. For outdoor custom signs, ShieldCo recommends aluminum as it is easy to customize, it is durable, and it is light enough to install.
• Size: A sign that is going to go next to the road has different needs than signs that will be at your storefront. Signs where people will be driving by should be clear, easy to read, large enough to be read, and attention-grabbing at a distance.
• Shape: Be sure to check out local zoning laws and regulations. Depending on where you are, some places may have laws or regulations regarding sign sizes, shape, and brightness or lighting. You certainly don’t want to invest money into a custom sign that cannot be used.

3. Business Signs and the Message

Keeping your message clear and distinguishable is helpful for customers or potential customers so they can easily identify key takeaways. Brand identity also matters so creating signs that do all these things can be tricky.

For crafting an effective custom metal sign, consider aspects such as:

• Brand identity: Company logos, slogans, and colors are prominent. These are quick elements that people associate with your brand.
• Action words and verbs: Are you trying to direct someone to something or display information like a price, service, or selling something? Words like “buy,” “available,” “open,” or the cost of something give people information quickly.

4. Custom Sign Maintenance

You might not consider it at first, but maintaining your custom metal sign is still part of brand management. When you think about where your sign will go, you should also think about how you will care for it. Depending on if it is an outdoor or indoor sign affects maintenance.

Outdoor signs will face the weather, such as dust, heat, snow, and rain. So, choosing a metal like stainless steel or corten can be low-maintenance and decently weather-resistant.

Indoor signs are easier to maintain and at most require some dusting and simple cleaning measures once in a while. Indoor signs with LED fixtures also need to be installed somewhere the sign can be plugged in. The downside to indoor signs is that your logo will be less visible to the general public and other businesses so it has a lower impact on advertising.

5. Cost and Budget

Before diving into the world of custom metal signs, it’s helpful to set out a budget and have a rough idea of what you’d like. ShieldCo works with customers so that every sign we make will be one you love. Our team will work with you to come up with concepts and styles that will work within your budget.

The price of signs can vary depending on several factors.

1. Materials and Components: Naturally, different types of metals will have different price points. More elaborate signs with multiple layers and details will be more expensive. The inclusion of lights and other electrical components will also raise the final price.
2. Sign Size: While having a large and bright sign can be a good marketing tactic, they are also typically more expensive. The more elaborate the sign and the larger the size, the more it can cost.

Whether you’re a long-time homeowner or you just bought your first house, personalizing your space is something we all do. Investing in a custom metal sign for the home or personal space is a great way to add a touch of flair to your house.

ShieldCo offers tons of customizable options, so whether you want something elegant for the family room or large and lit up for the man cave, we will work with you to ensure you get something you love.

Custom metal signs can make any space in your home stand out uniquely. Abstract creations can make a space feel artistic and fun while words or personalized text representing who you are can be customized with just what you need for the ultimate personal touch.

Personalized signs with modern styles with layers and lights to vintage tones with color and texture can be made. So, let’s explore some benefits of a custom metal sign for the home.

ShieldCo’s Custom Metal Sign Creation Process

Custom metal signs can take up to a few weeks from the quoting process to your doorstep, though we always ensure prompt delivery. Before deciding where in your home you want your personalized signs you need to know what it is you want.

A custom metal sign for your business is different from one that will fit in your home. Signs designed for business purposes may need to be large signs or made from more durable material. It likely also has the benefit of a logo or company color scheme that can be drawn upon for inspiration during the design process.

However, the process for custom metal signage for the home can also offer lots of customizability because there are fewer regulations and requirements that need to be adhered to. So, if you’ve ever wondered what goes into a custom sign here’s the process:

1. Design: ShieldCo works with you to create metal signs you’ll love. Come to us with an idea or our designers will work with you to come up with one together. Once the details or the designs, size, colors, lights, material, and layers are hammered out, the building process begins.
2. Laser Cutting: To create the shapes and designs on your personalized sign, ShieldCo uses laser cutting. The laser is focused through a special optical lens and navigated around the workpiece using CNC software to melt, etch, vaporize, or blow away the specified area of material, resulting in a high-quality finished edge. Laser Cutting allows us to create the perfect sign.
3. After the custom sign is cut and shaped, it’s time to color it. With our special powder-coated technology, your signs can stay vibrant years into the future. How does powder coating work? The ionized powder clings to the work surface but doesn’t require solvent like paint so that it doesn’t rust or chip.
4. Want to light up your room? ShieldCo’s custom metal signs offer LED lighting installation options so you can really see the glow of your custom artwork. Our LED lights are rated for 40,000 hours of light and are powered by 12 volts, reducing the heat given off by each bulb. Not only that, but we’ll also give you a remote control for free so you can turn the lights on and off easily.
5. Packing: Each custom metal sign is packed in its specially-made box. Fresh packing sheets and foam are provided for padding so every finished product makes a happy customer.

Where to Put Your Custom Metal Signs

So, now that you’ve received your ShieldCo custom sign, where are you going to put it? Here are some ideas that will add a unique touch to any room:

Living Room: This space is often the center of living in one’s home. Custom signs with personalized text can liven up the space and depending on where you put it, it can also serve as a focal point in the room. 

Hang your art above the mantel or fireplace or up on a wall. Installation is never more than just a few easy steps.

The Kitchen: You may not think that putting custom steel or custom aluminum signs in the kitchen works, but it does! Personalize your kitchen area with some metal art on the walls. This concept makes a perfect gift for your chef friends or home cook enthusiasts. 

Why the kitchen? Aside from looking great, metal signs typically won’t rust indoors as they are resistant to moisture. This ensures that the beautiful work of art looks good for life.

Home Office or Man Cave: A custom sign shows a professional touch, or it can show a laid fun style depending on the material used. So, why not get something that shows off who you are? An inspirational design above your desk or a focal point on your wall adds a touch of class to a personal office. 

But if you’re into jazzing up your man cave, LED lights and funky designs above the bar or by your gaming area can make your area more fun.

Outdoor: An outdoor custom sign can bring any patio or barbecue area to life. Enjoy your outdoor space with a custom sign that can survive the elements year-round. Our signs are made to deliver excellent quality and with some proper care, your artwork will last generations.

The Best Place for Personalized Signs

With our fast delivery and great quality signs, ShieldCo offers custom metal signs made right here in the USA. 

A custom sign can elevate any home and with hundreds of customizable options to choose from like colors, lighting, and material, the only thing you need to get great metal art in your home is to contact us today.

In today’s world of business, eye-catching signs aren’t always enough to get customers through the door. Custom business signs serve more than just being a sign: they are literal beacons to potential or returning customers. They are also symbols of your business or company, oftentimes representing business logos or designs that tell the world who you are. It doesn’t matter if you’re a small operation or a large corporation; you should be proud to display your company name or logo inside or outside.

This is where ShieldCo comes in. Offering exceptional customized metal signs and great customer service, ShieldTCo will deliver excellent quality custom signs for any budget. When it comes to custom metal signs, ShieldCo has worked with national names as well as small local businesses. If you’re looking for something for the home or office, we can create something you’ll love to have in your home.

When fabricating custom signs, ShieldCo works with our clients from start to finish, so everything from graphics to materials and even maintaining your finished piece is part of the ShieldCo process.

The ShieldCo Custom Metal Signs Process

Project Contact

Once you’re set on creating custom metal signs with ShieldCo, the first part of the process is designing your logo, letters, or brand. After you send us a high-quality vector file, we can begin the design process.

The second step is to have an idea for a budget in mind. Manufacturing more elaborate custom metal signs may increase your price, or adding elements like LED lights may fetch an additional charge. We won’t charge you for anything you don’t sign off on, so there are no surprise fees.

Projects and manufacturing prices typically fall between $3000 to $7000, with minimum signage costs around $1500.

Getting a Quote

Once you’ve submitted a quote request, your details will be entered into the system, and we’ll contact you about your sign fabrication process. Before you get an official final quote, we’ll discuss examples with you and try to create something that you’ll love using the materials you need. This process is helpful because it means you will only pay for sign fabrication once you’ve confirmed exactly what your sign needs are.

The next step pairs customers with a salesperson. You’ll discuss your budget and see a mock-up of your signs. At this stage, elements can be modified so that signage, branding, and shape fit your specifications.

ShieldCo offers quotes at a wide range of prices, and keeping the cost at a level you’re comfortable with is important to us. Offering great quality signs is crucial to us, so manufacturing a product and quote that you’re happy with is important for the ShieldCo team and your brand.

Signage Mockups

Throughout the process, you’ll see mockups of the sign during the design process. This allows you and us to keep track of where things are going along and ensure you’re happy with the manufacturing process so far.

You’ll see 2D and 3D design mockups that will help you visualize what the sign will look like when it’s done. At this point, if everything is good to go and there’s agreement on the quote, we’ll deliver you a 3D mockup and get started on making your custom metal sign.

Once the manufacturing process is done, we’ll send you more pictures so you can see the final project and make the final payment.

Shipping and Sign Installation

Once the payment is received, we’ll pack and ship your sign to you. Every sign gets a custom-made shipment box to ensure that there are no dings and dents to your signs during transit.

Now You Have Your Signage!

After delivery of your sign, you can put it up! ShieldCo will provide easy installation instructions so you can install your custom metal signs as you wish. Most of the materials and equipment you’ll need for installation are a level and a drill. For individual letters like channel letter signs hardware and templates will be provided. 

One of the first rules of business is getting people to recognize you. Recognizable signs, color palettes, and even shapes are all elements that create a strong brand identity. Think of the yellow and red “M,” a green and white mermaid, or a swoosh checkmark. Chances are that reading these descriptions instantly created the associated brand image in your head; that’s the power of a robust brand identity design.

As a business owner, keeping your business fresh and interesting is a great way to get people to recognize it. Appealing to a target audience with a new custom metal sign can effectively utilize brand management skills your competitors haven’t even thought of.

Upgrading your brand identity can be a great way to attract new potential customers, and ShieldCo can help you out every step of the way. Regardless of whether you’re looking for something trendy or traditional, we’ll work with your brand style guide and colors to create something you’ll love. But first, let’s explore the benefits of a brand image revamp process and what that means for developing something great.

Understanding Brand Identity Design

Building a strong brand identity requires elements that people will associate with your business. Distinct symbols, colors, and other visual aspects will create a strong and cohesive brand personality.

ShieldCo can help create a logo and design for your custom metal sign, but most people who come to us already have a logo or branding style in mind.

Some Things to Consider

Identify Company Goals

Is your business a dentist’s office? Luxury watch seller? A bar? What we craft together will depend on what you’re marketing or selling. More casual elements, like LED lights, make more sense for a burger restaurant, while bold lettering and spotlights create a style for a mature audience frequenting a luxury car dealership or professional office.

Identify Customers

Who are you trying to sell to? What does that demographic like? The aesthetics of selling designer handbags differs from that of work wear. Brands that sell luxury handbags will reflect a base of customers who want a clean, simple look, while brands that sell clothes to construction workers will want something more rugged.

Determine the Brand Voice You’re Trying to Communicate

How people perceive your company needs to remain consistent. Consumers can determine the perceived value of things before they even buy your product. For example, purchasing a $500-dollar watch from a jewelry store has a higher perceived value than a $20 watch purchased from a street vendor.

Why is this important? Your brand identity can’t be everything, so focusing on specific design elements creates cohesiveness.

Brand Image Through Custom Metal Signage

The benefit of a custom metal sign is that there are few constraints when creating one that reflects your brand. ShieldCo offers several ways to reflect your brand identity and make a bold statement to your future customers or clients.

• Logo and Company Design: After making a final decision on your logo and new design, we’ll ensure everything is good to go before we start. Customers will always get the last say before we start working on your sign so that the branding reflects exactly what you want.
• Metals: We have different metals like steel and aluminum at our disposal, so the choice is up to you. Where your sign will go may affect which metal is optimal.
• Colors: ShieldCo creates its vibrant and long-lasting colors using our special powder coating technology. Rather than using paint, powder coating lasts longer and won’t rust or chip.
• Layers: ShieldCo offers a layering service for your designs. Single-layer, single-layer with paneling, and our signature multi-layer format allow for dimension and depth as well as light placements.
• Lights: ShieldCo can install LED lights for your sign to make it pop. For branding, external spotlights are an option typically used for more professional settings, while backlights can be used for more casual businesses and offices.

Choosing the Ideal Signage Type

Selecting the appropriate signage is crucial for crafting a compelling visual presence for your market. If you run a small business, getting attention via unique branding is helpful to get attention, but if you operate a business with multiple locations, consistency across your brand reinforces brand identity.

Your choice of signage hinges on factors such as your geographical position, how much you’re willing to spend, and what you want to include, like different colors or lights. For instance, monument signs or channel letters might be ideal if you aim for a sophisticated and refined appearance.

It’s All a Part of Brand Management

A great way to revitalize your business is through rebranding. Giving your company a facelift can help with brand identity and recognition, which are all factors that can lead to more sales and an increase in business. Getting things done the right way can increase your brand’s visual presence, and in the world of marketing, having a visual presence that people associate with you adds personality and appeal and communicates quality.

Make your next project finding your new brand identity through custom metal signage with ShieldCo. Stand out amongst your competitors and lead your industry through gorgeous metal signs that communicate your unique brand.

ShieldCo offers tons of options for custom metal sign design. Whether you’re looking to showcase your business in a unique way or add a touch of personalization to your home, our signs are a perfect choice. But ShieldCo delivers more than just signs for your business, our custom metal signs also make great decorative pieces for the home.

All eyes will be on your metal sign when you have guests over as our metal signs aren’t just customized designs but also works of art. Invest in a ShieldCo custom metal sign for your man cave, home office, or studio. 

We can turn your logo and designs into amazing wall signs for whichever room you want. ShieldCo’s signs also make great gifts! So, if you’re interested in exploring a custom sign for your personal space, let’s explore how ShieldCo’s signs can elevate your room. 

The Benefits of Custom Signs

The biggest advantage you’ll get over pre-made signs is the obvious customizability. ShieldCo works with you to deliver exactly the sign you want so when you receive it, you’ll be happy with everything. 

From the time you place your order, ShieldCo will get to work making sure that your sign will fit where and how you want it. The customization process works seamlessly, so things like colors, lighting, and choice of size are exactly how you want it.

The ShieldCo Process

• Have a Logo Ready: Don’t have one? No problem! Our team of designers will work with you to come up with something you’ll love. 
• Budget: Our signs range from $1,500 to $7,000, depending on the size, complexity, and materials used, so we can work within that budget to create works of art.
• At ShieldCo, we value your input and ideas. Once we understand your preferences, you’ll be matched with a dedicated sales representative to start refining the design.
• Once your preferences are set (including scale, layers, colors, materials, and finishes), you’ll proceed by paying the manufacturing deposit, and the sign-building process can start.
• Turnaround time is usually around 4-6 weeks.

Wall Signs with Versatility and Character

Whether you’re looking to add a subtle touch to your family room or make a bold statement in your man cave, our custom metal signs are the perfect choice. With a wide range of customization options, including different metals, colors, and lighting, you can create a sign that perfectly matches your space and style.

However, if you’re trying to set up a studio or your man cave, brighter colors and LED lights would fit right in and add a visual pop to the room. Whether you’re looking for wall signs or something smaller, you can check out some of our design options below.

Design options

Color Options

Custom powder coating allows colors to remain more vibrant without the risk of chipping or rusting. 

Lighting

ShieldCo can equip your sign with LEDs to light up any room or shop. They’re long-lasting, have color options, and are remote-operated.

Metals

Steel, coreten, and aluminum are our three most popular metals. All designs are laser cut within 1/1000th of an inch to ensure detail

Layered Signs

Different layers offer different visual depths. We offer single-layer, single-layer with back panel, multi-layer, individual lettered, or multi-layered with individual lettering.

Ordering Process

Interested in a personalized sign for the home or want to shop around? Check out our free quote process. Once we receive your request, we’ll get back to you with some ideas and prices.

We provide a large range of quotes so we can understand what you’d like and how much it would cost. Once that is settled, ShieldCo will also provide 2D and 3D mockups of your artwork so you can keep track of things along the way and make sure everything is coming together as desired. 

Once the project is done, we’ll ship everything to you so you can take it out of the box and install it right away. Since we want to ensure every sign gets to every customer in the best condition, we customize every shipping box so your ShieldCo piece is secure during transit.

ShieldCo doesn’t just provide professional works of art for your home or office; we also make some of the best business signs you can find. Naturally, getting a sign to advertise your business is important if you are an entrepreneur. You’ll want something that stands out in the right way. That’s why investing in a business sign can be one of the most crucial parts of starting a business.

Before investing significantly in business signs, it’s crucial to consider what type of sign will best represent your brand and where it will be placed. Exterior signage has different needs than interior business signs. Is your sign going in shopping centers, or do you need monument signs? If you’re wondering about the best types of business signs, you’ve come to the right place because ShieldCo has some helpful tips for your next project.

Exterior Business Signs

1. Commercial Signs

The style of a commercial sign might vary depending on its type. Commercial signs are usually placed as monument signs, pole signs, or signs attached to the exterior of the building. Typically, this type of commercial sign is located above the door at the entrance to the business.

These signs are usually meant to be large, attract attention, and direct customers to the appropriate place.

Typically, a company name will be seen on the building, so these types of exterior signage designs are for things like gyms, restaurants, stores, and hotels.

The pros of these signs are that they are eye-catching, they provide excellent visibility, and they can lure in new potential customers. The largest downside is that they are hard to maintain given their usual position high up.

2. Monument Business Sign

Monument signs are long-lasting and easier to care for. Generally, they act as wayfinding signs, so when foot traffic or drivers pass, they can see where and what the business is. Typically, they are at eye level and made for easy visibility.

You’ll find these business signs outside parking lots, buildings, or entrances. This type of display is an excellent way to allow more creativity with designs since people will be looking at it longer, and their outdoor nature means more durable metal like aluminum and steel.

3. Individual Lettering

Also known as “channel letters,” these signs have three-dimensional letters or a background to give the appearance of extra dimension. The letters themselves can be hollow which allows for lighting the interiors.

These outdoor signs are great for low-light visibility and usually display brand names. The style lends to a professional image like what you would find with higher-end retail, law offices, or financial institutions.

Individual lettering is cost-effective and made to withstand outdoor conditions with minimal care. It also works for indoor signs, which we’ll cover in a moment.

4. Pylon Signs

Pylon signs, also known as freestanding signs, are typically what you will find mounted on support structures. A pylon sign will usually have other types of business signs above or under it. They are usually located at the side of a road near the entrance to a parking lot. Pylon signs are another type of wayfinding signage as they indicate to passersby what is there.

The pros of pylon signs are that they are incredibly cheap to make and are a clearly visible way to guide customers toward your facility or businesses. You will likely find them around shopping centers with multiple businesses like malls or office parks.

Interior Signs

Interior signs serve different functions for businesses. While things like monument signs and pylon signs provide outdoor signage to customers, indoor signs can provide different types of ways to advertise. Interior signs can also provide an informal and low-profile way to maintain brand image, for example seeing a custom metal sign display inside your favorite pub. You already know where you are, but the display reinforces the brand identity.

5. Office Signs

A significant difference between outdoor and indoor signs is that a lot of interior ones are artistic or ornamental. A prime example of this is ShieldCo’s custom office signs. Crafted with channel letters or layered metal, these designs are not just functional but also serve as a creative expression of your brand. 

These signs will create a lasting impression and can be very customizable with three-dimensional letters, colors, and even lights to represent your brand or logo.

6. Backlit Signs

Backlit signs are great decorative pieces that can enhance any room, like a lobby or waiting area. The catch with backlit signs is that they are very noticeable and as you may have guessed, are lit up.

For professional offices like lawyers or doctors, this might seem a little out of place, but backlit signs can bring a space together for music studios or restaurants.

7. Individual Lettering

Similar to how channel letters function outdoors, they can also provide a great way to advertise your brand name indoors. Typically individual letters spell out the name of your brand so this is the style you would opt for if you were providing a professional service such as a doctor’s office, financial institution, or something similar.

Indoor channel letters can also be illuminated with spotlights or backlights. ShieldCo provides customers with a template so installation is easy and precise.